The B2B event industry has been growing at a rampant rate. The number of startups has skyrocketed, especially over the last 5 years. Events are especially excellent for startups because they pave the way for investments and networking opportunities. Technological advancements are on a blitz, therefore, it is only but natural that the event industry provides an outlet for these new brands to showcase their innovation.

According to a study by Global Entrepreneurship Monitor, America has been one of the biggest facilitators of B2B technology-driven companies with an estimated 27 million Americans investing in and/or running new businesses. With that statistic in mind, let’s take a look at five of the biggest hotspots for tradeshows in the country.

San Francisco, California

Apart from being a tech-savvy city, San Francisco has one of the highest numbers of mobile users in the country. The business industry contributes majorly to its economy and it is a hub of global activity and ranks #16 on the best places to do business, according to Forbes. San Francisco is home to numerous software and hardware giants, and hosts numerous B2B technology and marketing events; Dreamforce, Mobile Growth Summit, and the Growth Marketing Conference to name a few.

Las Vegas, Nevada

The Las Vegas strip is a very well known destination for business events. Fondly labeled ‘the Entertainment Capital of the World’, Las Vegas is a vortex of business activity and actively competes with other business hotspots like California and New York in terms of the quality of workforce, real estate and lowered taxes. Las Vegas also hosts some of the biggest B2B events like Consumer Electronics Show, Marketing Nation Summit, and Exhibitor Live among many others.

New York, New York

New York is as much a center for business activity as it is a tourist destination. Unparalleled in terms of cultural diversity, it is known to be the gateway city for many businesses across sectors and industries. It has steadily made itself to become a safe haven for firms looking to establish themselves in the tech industry as a number of companies have brought in venture capitalist investments in legacy industries.  NRF Bigshow, Techspo, and Growth Marketing Conference are some of the biggest events to look forward to.

Seattle, Washington D.C

Seattle houses the headquarters of some of the biggest giants in the world like and Microsoft. It is ranked #4 on Forbes list of the best places for business and careers. Situated in the capital state of America, Seattle doubles up as a trade city. A number of businesses chose Seattle because of the close proximity of the capital region as well as the stability of its economy. It was also home to arguably the biggest names in the aviation industry, Boeing. The MozCon and Digital Summit are two events that event professionals can look forward to in Seattle.

Chicago, Illinois

Chicago is an important financial hub of the U.S. and has remained a center for global business and industry related activities. Chicago has also been an infrastructural nerve point with the O’Hare International Airport being only the second busiest airports in the world in terms of air traffic. It is an emerging hotspot for tech-startups and boasts a rich venture capital base. Its rich industry diversity and abundance of technical talent is a strong contributing factor to the city emerging as an immensely potent area for business. Techweek and UserConf are two of the biggest conferences for event marketers to attend.


While coming up with this list, there were many cities that were a close second. With 2016 coming to an end, there is a lot to look forward to from the event industry. Event marketers from around the world have been known to flock to these hotspots to get a grasp on what the B2B event industry has to offer.

For more insights on B2B events and technology, visit the Jifflenow blog.

Posted by Vishal Vibhaker

Vishal Vibhaker is a Content Marketer at Jifflenow. A writer by day and a reader by night, he is an amateur photographer and loves trivia.

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