The B2B events industry has been steadily undergoing a transformation, especially over the past few years. We are witnessing the ways in which the event landscape is getting transformed, for better efficiency and for stellar experiences for attendees.
The technologies that we discuss here would already be familiar to you, but here we go in depth into how they influence and shape events, and consequently, the events industry.
Big Data and Analytics
Big Data is no longer a trend or a technology of the future – corporations around the world are leveraging it to make informed decisions. It deals with large swathes of raw data, but it’s analytics that brings out the meaning.
Big Data and Analytics have multiple applications with Events, from the data collected with the technologies listed below. Campaign run with Email, SEM, Social Media can be trawled to find out the most effective channel or medium. Also, data collected on attendees, and their customary behaviors can be analyzed to see what kind of actions lead to higher conversions and so on. The possibilities are truly mind-boggling.
Wearables / RFID
Don’t let the lukewarm response to the Apple Watch fool you. Wearables are definitely going to play a large part in the Events experience, and so will RFID. Airports across the world are going to start using RFID tags on luggage to minimize baggage losses at airports because RFID is more adept dealing with large volumes of trackable units.
These technologies will make it hassle-free for registrations at events, and tracking and analyzing the movements and behaviors of attendees at events. These new-age sensors are sure to impact the pace and scale at which events occur.
Drones and Robots
Drones are Robots are becoming cheaper by the day, and they do much more than the expensive predecessors do. Since they are becoming more and more ubiquitous by the day, they are beginning to find the place in Events as well.
Drones and AI-Robots are currently riding the novelty wave, and it remains to be seen what kind of actual value they would bring to event attendees specifically. But for now, they have the complete attention of attendees going by the awe-struck expressions on their faces are they see a drone whizz by to serve their drinks.
AR/VR solves the space problem that events face in an unconventional way. They transport the user to wherever you want to, at a fraction of the cost. The usage of VR is currently niche, mainly dealing with gaming and movies, but there are some truly amazing possibilities for it in the future. It also can make it easier for people to have an immersive event experience, even if they are attending it virtually.
Platform Based Tools
The days in which we use and manage different tech tools to take care of an event are fast fading. The future is all about the platforms – one place from where you can manage all aspects of your Events – registrations, staff management, lead collection, meeting management – all from a single platform. This makes it easier for you to complete event related tasks, and also to collect information once you are done with the event.
The future of Events sure looks exciting, with all the new ways it can be transformed into, and what that lays in store for us as event planners and attendees.
For further insights on B2B events and event technology, visit the Jifflenow blog.