Today, marketers have more access to data than before. With this, not only do marketers have increased visibility into every marketing campaign but can also use this crucial data to identify key…
Posts tagged as “trade shows”
Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But…
Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place.…
There is no doubt that events and trade shows are crucial tools to help companies close deals, build relationships, and boost top-line. Close to 80% of event marketers have identified the potential…
What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate?…
B2B companies face different challenges than B2C companies, because it might seem like their sales channels are very limited. On the other hand, they also have access to other channels that are…
Events have, in recent times, become heavily reliant on data. Event attendees are constantly feeding event professionals highly insightful data that can help them get closer to what their attendees are looking…
Sales teams at events do not have it easy. There is nothing worse than spending days and weeks on meetings only to find that your prospect has no intention to buy the…
Even the most experienced event professionals will tell you that nothing can be taken for granted while planning an event. Of course, the glamour comes with the job, but even the slightest…