Marketing at trade shows can be expensive. Yet it is worthwhile as it can offer a great ROI if done right.
Tag:
trade shows
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Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. The first step in setting goals for trade shows is determining what metrics to measure.
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Multiple B2B meeting types offer varied ways of engaging with prospects or customers. This blog talks about 7 types of B2B meetings every event should have.
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Imagine an event without a predetermined agenda, absence of keynote speakers, and no panel…
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A recent study by Aragon Research has identified Meeting Automation Platform (MAP) as a…
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According to several event marketing studies, the four most common metrics for defining success…
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Events are large-scale marketing objectives that require several months of planning and coordination. Setting…
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Any experienced sales professional will tell you that closing deals are the most daunting…
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Over the last few years, companies have spend large sums of money on events…
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Trade shows are a hive of activity. There are a lot of activities simultaneously…
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