Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. The first step in setting goals for trade shows is determining what metrics to measure.
Posts tagged as “trade shows”
Events are a hub of activity and business advancement. All attendees consider events as an investment that will help them further company goals. Meetings are the building blocks of these campaigns. Most…
Imagine an event without a predetermined agenda, absence of keynote speakers, and no panel discussions. Not very easy for most. The coming together of individuals in the form of face-to-face interactions has…
A recent study by Aragon Research has identified Meeting Automation Platform (MAP) as a software category that is gaining importance. The study estimates that 50% of enterprises will adopt a Meeting Automation…
Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one…
According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads…
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention…
Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under…
Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of…