Tag: Strategic Meetings
Then and now – Why MAP is key to Strategic Meeting Success
Some of the biggest companies rely on strategic meetings at events and trade shows to boost their business growth, increase qualified business avenues and ultimately drive topline and profit. But of the many strategic meetings that are organized, are unproductive...
The business imperatives of using a Meeting Automation Platform
A recent study by Aragon Research has identified Meeting Automation Platform (MAP) as a software category that is gaining importance. The study estimates that 50% of enterprises will adopt a Meeting Automation Platform within a short span of three years....
What is a Meeting Automation Platform (MAP)?
In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and influence. Strategic meetings undoubtedly have a definite influence...