Tag: Sales

Smarketing-events

Smarketing: How internal alignment helps you close better

We’ve spoken at length about how marketing and sales work at events. Marketing handles the front of the house, creating conversations and helping prospects understand the product better. Sales, on the other hand, makes sure that the opportunity is a...

/ March 1, 2018
Trade-Show-Metrics-Ebook

[Ebook] The EventProfs’ Guide to Trade Show Metrics

At events and trade shows, sales and marketing teams are constantly working against the clock to bring in as much business as possible. But how do they know if they are any closer to reaching their objectives? The obvious answer...

/ February 22, 2018
Maximize-sales-events

5 things you should be doing to maximize sales at events

At events and trade shows, the amount of business in the sales pipeline is the single most supportive figure that can substantiate success. And more often than not, the amount of potential business is equated to the ROI of the...

/ February 8, 2018
colossal-significance-smarketing-b2b-sales

The colossal significance of Smarketing in B2B Sales

The term Smarketing has become a guild-term of sorts referring to the cohesion between marketing and sales departments for the purpose of generating revenue. This blog will dive deep into how functional alignment between B2B sales and marketing coordination can...

/ June 2, 2016
How-sales-tech-can-help-boost-event-ROI

How sales tech can help boost event ROI

With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea...

/ April 19, 2016
5-must-read-blogs

5 Must-Read Sales Blogs : Part II

    The web is inundated with content on every topic in the world, growing exponentially every day. Our lives are moving faster, and attention span getting shorter. So how do you select the content most worthy of your time...

/ August 25, 2015
4-sales-rep-meeting-types

4 Sales Rep Personalities and Best Meetings for each type

  Large sales teams include a diverse bunch of people with different personalities. Based on Myers-Briggs’s 16 personality types, ESFJ & ESTJ (E = Extroverts, S = Sensors, F = Feelers, J = Judgers, T = Thinkers) are perceived as...

/ July 30, 2015