We’ve spoken at length about how marketing and sales work at events. Marketing handles the front of the house, creating conversations and helping prospects understand the product better. Sales, on the other…
Posts tagged as “Sales advancement”
Event ROI has been a tricky topic. This is because there are many contributing factors to measuring and maximizing it. Broadly, it boils down to the number of sales opportunities generated by…
At events, attendees are constantly bombarded with a barrage of information, most of which is easily forgotten. This has made it more difficult for marketers to find content that not only breaks…
Events have become an integral part of a company’s demand generation process. Companies that exhibit at trade shows aim to reach out to their customers, create a sustainable demand for their product…
A Sales Advancement platform helps you optimise your sales pipeline by moving deals along the pipeline faster. An accomplished sales advancement platform will help you save time, boost your revenue, and use…
Companies are allocating bigger marketing budgets on trade show exhibitions. Trade shows offer companies an enormous opportunity to meet a segmented and specialized industry audience. This means that there is an increased…
The term Smarketing has become a guild-term of sorts referring to the cohesion between marketing and sales departments for the purpose of generating revenue. This blog will dive deep into how functional…
At B2B events, knowing what your prospect is looking for is half the battle won. If the goal of your participation is sales advancement, then its absolutely necessary for your sales…