Tag: Sales advancement
Smarketing: How internal alignment helps you close better
We’ve spoken at length about how marketing and sales work at events. Marketing handles the front of the house, creating conversations and helping prospects understand the product better. Sales, on the other hand, makes sure that the opportunity is a...
Event ROI: 5 ways to win your money back
Event ROI has been a tricky topic. This is because there are many contributing factors to measuring and maximizing it. Broadly, it boils down to the number of sales opportunities generated by effectively managing a limited the budget. The event...
How to create a mind-blowing influencer program at B2B events
At events, attendees are constantly bombarded with a barrage of information, most of which is easily forgotten. This has made it more difficult for marketers to find content that not only breaks through all that noise but keeps their target...
Simplifying traffic management for a better B2B event experience
Events have become an integral part of a company’s demand generation process. Companies that exhibit at trade shows aim to reach out to their customers, create a sustainable demand for their product and build relationships. Therefore, your tradeshow booth is...
4 questions your Sales Advancement Platform should answer
A Sales Advancement platform helps you optimise your sales pipeline by moving deals along the pipeline faster. An accomplished sales advancement platform will help you save time, boost your revenue, and use your resources economically. Sounds like magic! But what...
Designing your booth for better sales advancement
Companies are allocating bigger marketing budgets on trade show exhibitions. Trade shows offer companies an enormous opportunity to meet a segmented and specialized industry audience. This means that there is an increased chance to reel in customers and close more...
The colossal significance of Smarketing in B2B Sales
The term Smarketing has become a guild-term of sorts referring to the cohesion between marketing and sales departments for the purpose of generating revenue. This blog will dive deep into how functional alignment between B2B sales and marketing coordination can...
Know Your Buyer’s Stage For Sales Advancement At B2B Events
At B2B events, knowing what your prospect is looking for is half the battle won. If the goal of your participation is sales advancement, then its absolutely necessary for your sales teams to understand the prospect’s business as deeply...