Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. The first step in setting goals for trade shows is determining what metrics to measure.
Posts tagged as “ROI”
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention…
With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales…
Excel sheets and meeting scheduling have been synonymous with each other – but no more. The days for scheduling meetings and updating changes painstakingly on myriad Excel sheets are close to an…
Event teams in B2B companies have long struggled with scheduling and managing B2B meetings at events. While Jifflenow solves most of those problems, we’ve recently launched the Jifflenow MeetReq Widget which also helps event teams…