Tag: Metrics

Analytics-B2B-events

4 reasons why meeting analytics is on the rise

Today, marketers have more access to data than before. With this, not only do marketers have increased visibility into every marketing campaign but can also use this crucial data to identify key opportunities and sharpen efforts to drive better output....

/ July 12, 2018
Trade-Show-Metrics-Ebook

[Ebook] The EventProfs’ Guide to Trade Show Metrics

At events and trade shows, sales and marketing teams are constantly working against the clock to bring in as much business as possible. But how do they know if they are any closer to reaching their objectives? The obvious answer...

/ February 22, 2018