Tag: meetings
Why SMART goal-setting for events isn’t dead
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention to in order to get the most out...
The top 5 reasons why you haven’t closed your deal yet
Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under a tremendous amount of pressure to maximize sales...
5 meeting hacks that are sure to twist the odds in your favour
Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of these campaigns. According to a study, 92% of...
5 things to consider while picking meeting rooms at events
Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing the impact of meetings and interactions. The first...
5 insights from events that are sure to impress your CMO
What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate? Whatever this may be, CMOs are no longer...
The potential of micro-influencers at events
Interacting with customers on social media at events is an integral part of marketing. As consumers use social media for their informational needs, numerous companies have found it important to use these channels to reach out to their customers through...
Rediscovering the lost art of productive meetings at events
To a meeting planner, the events that take place in the meeting rooms are often the ones that decide how effective their trade show campaign is. Attendees spend over one-third of their time in meetings. Attendees value their time above...
7 event stats that are sure to blow your mind
2018 has already given us a lot to look forward to. With events like CES 2018 getting the year into gear, the beginning of the year has already given us a preview of some of the most defining trends we’ve...
Few meetings that changed the world
Not all meetings are created equal. Through the ages there have been successful and not-so-successful meetings between people. Jifflenow is committed to making your trade show meetings a definite success and we thought, why not list a few successful meetings...