Some of the biggest companies rely on strategic meetings at events and trade shows to boost their business growth, increase qualified business avenues and ultimately drive topline and profit. But of the…
Posts tagged as “meetings”
A recent study by Aragon Research has identified Meeting Automation Platform (MAP) as a software category that is gaining importance. The study estimates that 50% of enterprises will adopt a Meeting Automation…
In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and…
According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads…
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention…
Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under…
Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of…
Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing…
What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate?…