Tag: meetings at events

Then-and-now-MAP

Then and now – Why MAP is key to Strategic Meeting Success

Some of the biggest companies rely on strategic meetings at events and trade shows to boost their business growth, increase qualified business avenues and ultimately drive topline and profit. But of the many strategic meetings that are organized, are unproductive...

/ December 12, 2018

Why ineffective calendar management at trade shows is bad for business

How hard can it be? It’s just calendar management, right? Event managers and planners are responsible for a large number of tasks that fall under their ambit. All those tasks are very crucial to the success of the event. But...

/ May 18, 2018

A Strategic Meetings Management Program is not just about saving costs

A Strategic Meetings Management Program (SMMP) has been touted as a cost savings measure, to help companies minimize costs on meetings, and having a standardized process that meets compliance across verticals. There are multiple complexities when it comes to meetings...

/ June 1, 2017