The Association of Briefing Program Managers (ABPM) describes an Executive Briefing Center as a forum that helps enterprises meet customer needs, convey company and product visions with customers, and shorten sales cycles…
Posts tagged as “Executive briefing center”
As Steve Jobs said, “You’ve got to start with the customer experience and work back to the technology — not the other way around.” Executive Briefing Centers (EBCs) were probably created with…
Strategic meetings and executive briefings are successful when people prepare for them. Sounds obvious and simple, doesn’t it? You want a productive briefing session? All you need to do is plan it…
According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads…
When it comes to creating context, pitching products, building relationships, and delivering core value, there are but a few platforms that trump executive briefing centers. They are crucial tools that help companies…