Tag: Executive briefing center
Why We Need More Strategic B2B Meetings
According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads captured sans qualification. While these measures may provide...
Three reasons your business needs a briefing center
When it comes to creating context, pitching products, building relationships, and delivering core value, there are but a few platforms that trump executive briefing centers. They are crucial tools that help companies introduce customers to their vision, show off their...