Tag: events
[Infographic] 18 trade show stats you may have missed
Each year, events evolve at a staggering rate. A majority of event marketers and professionals believe in the immense potential of trade shows have and constantly try to emulate the best trends that come from them. The infographic below illustrates...
[Ebook] A Brief Guide on Marketing to Millennials at Events
Millennials are a massive part of world population. They account for well over 25% of the population in the US alone and are said to possess 21% of the buying potential which is estimated be over a trillion dollars. Events...
Rediscovering the lost art of productive meetings at events
To a meeting planner, the events that take place in the meeting rooms are often the ones that decide how effective their trade show campaign is. Attendees spend over one-third of their time in meetings. Attendees value their time above...
Smarketing: How internal alignment helps you close better
We’ve spoken at length about how marketing and sales work at events. Marketing handles the front of the house, creating conversations and helping prospects understand the product better. Sales, on the other hand, makes sure that the opportunity is a...
The GDPR Guide for Eventprofs + Checklist
Click here to download the checklist. Over the past two decades, the internet has become a focal point for businesses to engage with their customers. In the process of knowing their customers and prospects better, companies have accumulated large stores...
Why Fintech events are important for Financial corporations
The premise of fintech companies coming to upend the Financial industry has been prevalent for quite a while now, but it has not played out to the extent that it’s been touted to be. Fintech companies are looking to increase...
Top 5 Insights from Dreamforce 2015 and IBC 2015 That The Event Technology Industry Must Notice
September was an eventful month, with two big industry events coming to a close. Salesforce launched two major products at Dreamforce – The Internet of Things (IoT) cloud and SalesforceIQ. IBC,2015, on the other hand, recorded an increased number...
Events: A Multi-Billion $ Sales Opportunity
When field marketing managers are asked about their priorities at conferences and tradeshows, most of them rank lead generation, branding, crowd engagement, and badge scans as their top most priority. On the sidelines of these activities centered around the company’s booth, sales...
Few meetings that changed the world
Not all meetings are created equal. Through the ages there have been successful and not-so-successful meetings between people. Jifflenow is committed to making your trade show meetings a definite success and we thought, why not list a few successful meetings...