Tag: events

Then-and-now-MAP

Then and now – Why MAP is key to Strategic Meeting Success

Some of the biggest companies rely on strategic meetings at events and trade shows to boost their business growth, increase qualified business avenues and ultimately drive topline and profit. But of the many strategic meetings that are organized, are unproductive...

/ December 12, 2018
Business-Imperatives-MAP

The business imperatives of using a Meeting Automation Platform

A recent study by Aragon Research has identified Meeting Automation Platform (MAP) as a software category that is gaining importance. The study estimates that 50% of enterprises will adopt a Meeting Automation Platform within a short span of three years....

/ December 5, 2018
Spreadsheets-Strategic-Meeting-Management

The pitfalls of spreadsheet-based strategic meeting management

Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one of the most effective tools for B2B enterprises...

/ October 29, 2018
5-reasons-sales-deal

The top 5 reasons why you haven’t closed your deal yet

Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under a tremendous amount of pressure to maximize sales...

/ August 2, 2018
Social-Media-B2B-events

9 ways to use social media at your next event

Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But as simple as it seems, effectively promoting an...

/ July 6, 2018

Are Events an Effective Sales Channel for B2B companies?

B2B companies face different challenges than B2C companies, because it might seem like their sales channels are very limited. On the other hand, they also have access to other channels that are not feasible for B2C companies. One such channel...

/ June 7, 2018
5-signs-deal-B2B-Sales

5 telling signs that indicate your deal is crumbling

Sales teams at events do not have it easy. There is nothing worse than spending days and weeks on meetings only to find that your prospect has no intention to buy the product or service. Chances are that the prospect...

/ May 1, 2018
Qualities-Event-Planner

11 essential qualities of a successful event planner

Even the most experienced event professionals will tell you that nothing can be taken for granted while planning an event. Of course, the glamour comes with the job, but even the slightest slip can cause a chain of disastrous consequences....

/ April 10, 2018
Integrations-Meeting-Management-Software

5 integrations to supercharge your meeting management software

Every organization constantly battle with decisions centered around growing the business and simplify processes. Organizing the perfect trade show is a complicated task as it is. And with the number of functions that go with it, merging certain functions can...

/ April 5, 2018