Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing…
Posts tagged as “eventprofs”
Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But…
Events have, in recent times, become heavily reliant on data. Event attendees are constantly feeding event professionals highly insightful data that can help them get closer to what their attendees are looking…
Every organization constantly battle with decisions centered around growing the business and simplify processes. Organizing the perfect trade show is a complicated task as it is. And with the number of functions…
To stay relevant in today’s competitive job market, event professionals need to constantly update their skills to future-proof their careers. The good news is that there are plenty of resources available online…
To a meeting planner, the events that take place in the meeting rooms are often the ones that decide how effective their trade show campaign is. Attendees spend over one-third of their…
At events and trade shows, the amount of business in the sales pipeline is the single most supportive figure that can substantiate success. And more often than not, the amount of potential…
Companies spend a massive percentage of their marketing budgets exhibiting at events. The number, some claim, is between 13-15% on average. And close to a staggering 55% of this is spent on…
CES is ready to light up Las Vegas. For those of you living under a rock, the Consumer Electronics Show is one of the biggest trade shows of the year, taking place…