Tag: Event-ROI
What your CMO cares about: A statistical look at sales advancement
Between being buried in numbers and making revenue forecasts, CMOs are among the busiest people in a company. They constantly track top-line revenue and the company’s performance. Additionally, they are responsible for strategies that affect the company’s short term and...
The Most Crucial Component of Event RoI
There are a lot of posts about measuring event RoI. We’ve been spearheading the Event RoI movement for so long, and we wanted to weigh in with our $0.02. We’ve helped countless companies (okay, we counted. More than 40 Fortune...
5 questions to ask yourself before you attend your next B2B event
Attending an event is an enticing thought. Once you’ve identified an event as an excellent opportunity for branding and awareness, the prospect of attending it becomes exciting. But as any event marketing professional can tell you, driving results at the...
5 ways a meeting management software boosts event ROI
In the present scenario, a number of organizations have recognized the immense impact that events have on top line revenue. At trade shows, marketers try and squeeze in as many constructive interactions with prospects and customers as possible and often...
5 ways to set realistic objectives to reach your event ROI goals
Like any other large-scale marketing struggle, B2B events are avenues that are impactful and involve several hours of planning. Event planners follow exhaustive methods to arrive at a feasible battle plan. While doing so, they need to pay special...
Decoding Meetings Data To Boost Sales Performance And Event ROI
The success of a B2B event lies in how effective the sales meetings turn out. In the past, companies have focussed on events as a brand building platform and not on the number of deal closing conversations happening at...
How sales tech can help boost event ROI
With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea...
Rethinking Event ROI: The Sales Perspective Series – Part 1
How Event ROI Has Become A Central Focus For B2B Event Marketing Teams At Events and Tradeshows In the last couple of years, B2B events have evolved into wider platforms for enterprises than before. At Oracle Openworld 2015, about...
9 types of meetings you should be scheduling at events
You’re all set to go to that event where you will meet your most important customers and prospects. You’ve sent out the meeting invites. You’ve got your acceptances. But are you sure the meeting types are the most conducive for...