As the post covid era fast approaches and digital advertising and social media marketing continue to be over saturated, in-person and hybrid events which have a higher propensity to convert qualified leads…
Posts tagged as “Event-ROI”
Although it seems quite obvious, the impact of B2B meetings at events should not be underestimated.
The Event Meeting Maturity Model defines several stages that companies go through when focusing on meetings at events to understand key business metrics like pipeline and revenue.
Mobile event apps have revolutionized the events industry landscape. They have numerous benefits for event professionals and help increase attendee engagement by providing engaging information. Mobile apps not only bring experiences within…
In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and…
According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads…
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention…
Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under…
Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of…