Tag: Event-ROI

Event-ROI-5-things-win

Event ROI: 5 ways to win your money back

Event ROI has been a tricky topic. This is because there are many contributing factors to measuring and maximizing it. Broadly, it boils down to the number of sales opportunities generated by effectively managing a limited the budget. The event...

/ August 31, 2017
Five-things-before-B2B-meeting

Five things you need to do before your next B2B meeting

Face-to-face meetings are the building blocks of the sales process. A successful sales team thrives on the productivity of their sales meetings. The success of a meeting is often determined in the preparation stage itself. In this blog, we look...

/ August 16, 2017

A Strategic Meetings Management Program is not just about saving costs

A Strategic Meetings Management Program (SMMP) has been touted as a cost savings measure, to help companies minimize costs on meetings, and having a standardized process that meets compliance across verticals. There are multiple complexities when it comes to meetings...

/ June 1, 2017
CMO-statistical-sales-advancement

What your CMO cares about: A statistical look at sales advancement

Between being buried in numbers and making revenue forecasts, CMOs are among the busiest people in a company. They constantly track top-line revenue and the company’s performance. Additionally, they are responsible for strategies that affect the company’s short term and...

/ May 25, 2017
measure Event RoI

The Most Crucial Component of Event RoI

There are a lot of posts about measuring event RoI. We’ve been spearheading the Event RoI movement for so long, and we wanted to weigh in with our $0.02. We’ve helped countless companies (okay, we counted. More than 40 Fortune...

/ May 4, 2017
5-questions-attend-next-B2B-event

5 questions to ask yourself before you attend your next B2B event

Attending an event is an enticing thought. Once you’ve identified an event as an excellent opportunity for branding and awareness, the prospect of attending it becomes exciting. But as any event marketing professional can tell you, driving results at the...

/ May 2, 2017
Meeting-management-software-event-ROI

5 ways a meeting management software boosts event ROI

In the present scenario, a number of organizations have recognized the immense impact that events have on top line revenue. At trade shows, marketers try and squeeze in as many constructive interactions with prospects and customers as possible and often...

/ April 26, 2017
reaching-event-roi-objectives

5 ways to set realistic objectives to reach your event ROI goals

  Like any other large-scale marketing struggle, B2B events are avenues that are impactful and involve several hours of planning. Event planners follow exhaustive methods to arrive at a feasible battle plan. While doing so, they need to pay special...

/ June 23, 2016
Meetings-Data-To-Boost

Decoding Meetings Data To Boost Sales Performance And Event ROI

  The success of a B2B event lies in how effective the sales meetings turn out. In the past, companies have focussed on events as a brand building platform and not on the number of deal closing conversations happening at...

/ May 5, 2016