Tag: Event profs

10-influencers-approach-B2B-event-marketing

10 influencers that are changing the way you approach B2B event marketing

  It’s well known that social media is the new marketing platform. Brand influencers are those identities that have an immense amount of industry knowledge, often backed by first hand experience and provide expert opinions on specific subjects. They act...

/ June 7, 2016
earth-day-2016-jifflenow

Go Green on this Earth Day: Sustainable technology for Event Meeting Management

Events are extravagant affairs that often ignore the environmental implications. Elucidated below are ways event managers can adopt a greener approach to event meeting management. The toughest challenge of B2B events lies in the extensive resources required. The splurging of...

/ April 21, 2016
rise-google-adwords

What The Event Industry Can Learn From The Rise Of Google

  Most Event Marketers live and die by their marketing budgets.They are mostly under tremendous pressure to prove the effectiveness of every little activity that they spend the budget on. Every expense – booth, floor space, internet connection, meeting room...

/ March 29, 2016
technology-sales-meeting-

Why Technology Can Never Replace Face-To-Face Meetings

  Imagine this: You are about to buy your dream house after saving up for years.What will you do – Look up a couple of houses online, call the broker and  make the first down payment? Or would you rather...

/ March 25, 2016
Rethinking Event ROI: The Sales Perspective Series – Part 1

Rethinking Event ROI: The Sales Perspective Series – Part 1

  How Event ROI Has Become A Central Focus For B2B Event Marketing Teams At Events and Tradeshows In the last couple of years, B2B events have evolved into wider platforms for enterprises than before. At Oracle Openworld 2015, about...

/ February 10, 2016
smart-event-marketing

Infographic – The B2B Event Marketer Of The Future

In this infographic, we bring to you 8 best practices that event marketers need to follow while hosting successful B2B sales meetings. An event marketer needs to partly think like a marketer and partly like a sales executive. Like a...

/ September 17, 2015
sales-blogs-should-read

5 Sales Blogs You Should Follow – Part One

  To say, no (sales) man is an island, is easier said than Donne. Sales folk understand how much work it takes to close a deal than just rely on the gift of the gab. Making a claim to solve...

/ August 19, 2015
checklist

An Event Marketer’s Checklist For Successful Sales Meetings

Event marketing is all about donning a thousand hats. Multi-tasking is an event marketer’s biggest asset. From setting up meetings on calendars of multiple internal and external teams, to coordinating with the venue, managing cancellations and reports, an event marketer’s...

/ August 4, 2015
technology-sales-meeting-

Schedule meetings with zero meeting rooms

A Jifflenow customer scheduled 30% more meetings with zero meeting rooms and zero scheduling error at NRF 2015.

/ April 22, 2015