Tag: Event profs

gearing-up-30-days-b2b-event

Gearing up for when you are 30 days away from your B2B event

Events are infinitely complex. There’s always so many things that you need to get just right to plan and execute a successful event campaign. You can seldom rely on things to go according to plan. But there are ways to...

/ October 4, 2016
event-scheduling-software-productivity

How a meeting scheduling software improves productivity

With technology taking center stage in the modern workplace, it has become important to stay abreast with technological trends to boost productivity. Over the last two decades, technology has drastically reshaped the way organizations work. Industry leaders need to adapt...

/ September 29, 2016
career-b2b-event-professional

Weighing up career options for B2B event professionals

The events industry is always an exciting place to be. Bringing people together, creating spectacular experiences and building new businesses. Events are celebrated around the world and being in the midst of all of this is considered a privilege –...

/ September 20, 2016
b2b-event-venue

Choosing a venue for your B2B Event: A checklist

  The venue makes your event. You can dress the place up real nice, make it shine, invite the best speakers and have great food. But the first thing that’s going to make an impression on your attendee is the...

/ September 6, 2016
10-influencers-approach-B2B-event-marketing

10 influencers that are changing the way you approach B2B event marketing

  It’s well known that social media is the new marketing platform. Brand influencers are those identities that have an immense amount of industry knowledge, often backed by first hand experience and provide expert opinions on specific subjects. They act...

/ June 7, 2016
earth-day-2016-jifflenow

Go Green on this Earth Day: Sustainable technology for Event Meeting Management

Events are extravagant affairs that often ignore the environmental implications. Elucidated below are ways event managers can adopt a greener approach to event meeting management. The toughest challenge of B2B events lies in the extensive resources required. The splurging of...

/ April 21, 2016
rise-google-adwords

What The Event Industry Can Learn From The Rise Of Google

  Most Event Marketers live and die by their marketing budgets.They are mostly under tremendous pressure to prove the effectiveness of every little activity that they spend the budget on. Every expense – booth, floor space, internet connection, meeting room...

/ March 29, 2016
technology-sales-meeting-

Why Technology Can Never Replace Face-To-Face Meetings

  Imagine this: You are about to buy your dream house after saving up for years.What will you do – Look up a couple of houses online, call the broker and  make the first down payment? Or would you rather...

/ March 25, 2016
Rethinking Event ROI: The Sales Perspective Series – Part 1

Rethinking Event ROI: The Sales Perspective Series – Part 1

  How Event ROI Has Become A Central Focus For B2B Event Marketing Teams At Events and Tradeshows In the last couple of years, B2B events have evolved into wider platforms for enterprises than before. At Oracle Openworld 2015, about...

/ February 10, 2016