Tag: Event profs

7-B2B-meeting-types-scheduling-events

7 B2B meeting types you should be scheduling at events

Meetings are the building blocks to any event campaign and most often, the manner in which they are organized is a direct indication of how the company functions. Event marketers strive to create successful meetings but the objective is not...

/ August 24, 2017
5-B2B-Event-Stats-What-They-Mean-EventProfs

5 Event Stats And What They Mean For #EventProfs

2017 has been a defining year for the event industry. Exhibiting at trade shows have become central to marketing strategies and companies are increasingly recognizing the colossal role that events have in driving sales. With events becoming larger and increasingly...

/ July 25, 2017

What matters most in corporate event planning?

There’s been a steady change in the very premise of corporate event planning over the last few years. The justification used to be the footfalls, impressions, and as the social age rolled in, social media engagement. But social media metrics...

/ April 14, 2017
Social Media after Event

What to do in Social Media after a great event

Congratulations on completing a great event! We’re sure all your hard work paid off, and the event was a thumping success. We’ve previously spoken about social media strategy for events. In this post, we’ll look at the best practices to...

/ April 13, 2017
collecting-feedback-b2b-events

Things you need to know about collecting feedback at B2B events

Customer feedback is an incredible resource of B2B events. It is a real-time validation, (or criticism) from the people who matter the most to your business – your customers and prospects. Since this is a valuable channel for them to...

/ January 20, 2017
Marketing-B2B-Events-Social-Media

The essentials of social media engagement for B2B events

In this day and age, there is no doubt that social media directly ties into event marketing. A vast majority of attendees access social media sites regularly during an event. For this reason, it is important that event marketers harness...

/ January 17, 2017
excited-events-in-January-2017

5 events we’re excited for in January 2017

CES 2017 – January 5-8, 2017 – Las Vegas, Nevada The Consumer Electronics Show in Las Vegas is one of the biggest names in tech events space. CES ‘16 was a resounding success, with 177,393 attendees spread out over 2.4...

/ January 4, 2017
experiential-marketing-b2b-event

Why you should use experiential marketing at your next B2B event

Experiential marketing has become a strong buzz word in the event industry. But what is it and why is everyone talking about it? To start off with, experiential marketing is a type of marketing that get customers directly involved with...

/ December 20, 2016
marketing-b2b-event-holiday-season

Marketing your B2B event during the holiday season

January and February are big months when it comes to B2B events. As a result of their timing, much of the pre-event marketing falls in the holiday season. This season most people are interested in Christmas trees, gifts, gingerbread cookies,...

/ December 13, 2016