Tag: Event profs

Qualities-Event-Planner

11 essential qualities of a successful event planner

Even the most experienced event professionals will tell you that nothing can be taken for granted while planning an event. Of course, the glamour comes with the job, but even the slightest slip can cause a chain of disastrous consequences....

/ April 10, 2018
18-Trade-Show-Stats

[Infographic] 18 trade show stats you may have missed

Each year, events evolve at a staggering rate. A majority of event marketers and professionals believe in the immense potential of trade shows have and constantly try to emulate the best trends that come from them. The infographic below illustrates...

/ March 29, 2018
Marketing-to-Millennials

[Ebook] A Brief Guide on Marketing to Millennials at Events

Millennials are a massive part of world population. They account for well over 25% of the population in the US alone and are said to possess 21% of the buying potential which is estimated be over a trillion dollars. Events...

/ March 19, 2018
7-B2B-meeting-types-scheduling-events

7 B2B meeting types you should be scheduling at events

Meetings are the building blocks to any event campaign and most often, the manner in which they are organized is a direct indication of how the company functions. Event marketers strive to create successful meetings but the objective is not...

/ August 24, 2017
5-B2B-Event-Stats-What-They-Mean-EventProfs

5 Event Stats And What They Mean For #EventProfs

2017 has been a defining year for the event industry. Exhibiting at trade shows have become central to marketing strategies and companies are increasingly recognizing the colossal role that events have in driving sales. With events becoming larger and increasingly...

/ July 25, 2017

What matters most in corporate event planning?

There’s been a steady change in the very premise of corporate event planning over the last few years. The justification used to be the footfalls, impressions, and as the social age rolled in, social media engagement. But social media metrics...

/ April 14, 2017
Social Media after Event

What to do in Social Media after a great event

Congratulations on completing a great event! We’re sure all your hard work paid off, and the event was a thumping success. We’ve previously spoken about social media strategy for events. In this post, we’ll look at the best practices to...

/ April 13, 2017
collecting-feedback-b2b-events

Things you need to know about collecting feedback at B2B events

Customer feedback is an incredible resource of B2B events. It is a real-time validation, (or criticism) from the people who matter the most to your business – your customers and prospects. Since this is a valuable channel for them to...

/ January 20, 2017
Marketing-B2B-Events-Social-Media

The essentials of social media engagement for B2B events

In this day and age, there is no doubt that social media directly ties into event marketing. A vast majority of attendees access social media sites regularly during an event. For this reason, it is important that event marketers harness...

/ January 17, 2017