Tag: Event-Marketing

blogs-all-event-profs-must-read

Blogs all event profs mustn’t miss

  The Internet can be an infinite pool of resources for event marketers. Given that event profs are pressed for time, how does one locate information that is both relevant and useful? Often times there is too much information that...

/ February 4, 2015
2015-bigger-busier

2015 – A year when events get bigger and busier

There will be much a do about events and tradeshows in 2015. It promises to be an exciting year for event professionals with innovation in technology and other fields. To be right in the middle of the action and be...

/ January 6, 2015

How enticing are your meetings?

  Getting people to attend your meetings can be a tricky situation. What are the sure shot bets, which have worked for you at meetings? Let us know in the comments section.

/ December 23, 2014
Thanksgiving pointers you can apply to B2B meetings

Thanksgiving pointers you can apply to B2B meetings

  Thanksgiving dinners and hosting meetings at B2B events have more in common than you think. A lot of pre-planning, managing, and scheduling is required for both. But, what are the factors that make an event/dinner a success or a...

/ November 27, 2014
challenging-notion-event-roi

A Challenging Notion of Event ROI

In the first section of our white paper, “Three Steps to Higher Event ROI”, we put forth a new event ROI hypothesis. This hypothesis stated that if event teams were to push for greater sales enablement at events through pre-scheduled...

/ November 25, 2014
5 steps to securing more B2B meetings at events

5 steps to securing more B2B meetings at events

Event teams in B2B companies have long struggled with scheduling and managing B2B meetings at events. While Jifflenow solves most of those problems, we’ve recently launched the Jifflenow MeetReq Widget which also helps event teams invite B2B meeting requests from any target audience...

/ November 6, 2014
Measuring-Event-ROI-Infographics

Benefits of Measuring Event ROI

Event ROI and direct business benefits of participating in events have been derived using a variety of methods. So how did a Jifflenow customer report 237X event ROI from HIMSS 2014? The following infographic tells a great story about how...

/ October 16, 2014