Tag: Event-Marketing
[Ebook] A Brief Guide on Marketing to Millennials at Events
Millennials are a massive part of world population. They account for well over 25% of the population in the US alone and are said to possess 21% of the buying potential which is estimated be over a trillion dollars. Events...
Life of an Event Planner – Explained in 20 Doodles!
Event planning continues to be one of the most stressful jobs in the U.S. Yet, whenever you meet Event Planners, they will tell you that they love their job! What is it that makes the life of an event planner...
Just how stressful is the life of a B2B Event Planner?
According to a 2017 study by CareerCast, event coordination continues to be among the most stressful jobs in America. Between running around to ensure that the venue is set up, to coordinating with vendors, there’s so much that goes into...
What to do in Social Media after a great event
Congratulations on completing a great event! We’re sure all your hard work paid off, and the event was a thumping success. We’ve previously spoken about social media strategy for events. In this post, we’ll look at the best practices to...
Why analyzing these metrics at B2B events is crucial
Events are more than just a chance to build brand awareness. They are venues to bring in customers, build a healthy sales pipeline and close deals. But how do you know if your events are delivering good results? Any...
10 influencers that are changing the way you approach B2B event marketing
It’s well known that social media is the new marketing platform. Brand influencers are those identities that have an immense amount of industry knowledge, often backed by first hand experience and provide expert opinions on specific subjects. They act...
What Event Marketers Can Learn From Oscars 2016
Oscars are probably the world’s most glamorous and star-studded event. The classic elegance of the creative crowd, dreamy attires, inspirational speeches and solid performances makes the evening a magnificent spectacle. The immaculate arrangements make us wonder what goes behind the...
The 8 Absolute Must-Haves To Become An Event Rockstar
“The good-to-great leaders never wanted to become larger-than-life heroes. . .They were seemingly ordinary people quietly producing extraordinary results.” – James C. Collins in “Good to great: why some companies make the leap. . . and others don’t.”...
How NRF 2016 Reinforced The Importance Of Building Human Connections In Our Digital Lives
“Human interaction must disrupt our increasingly digital lives” tweeted Michael Chase at #nrf16. The NRF 2016 event floor was jam packed with hundreds of attendees curious to know about the next big thing in retail. Through an array of keynotes and...