Tag: Event-Marketing
9 ways to use social media at your next event
Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But as simple as it seems, effectively promoting an...
The potential of micro-influencers at events
Interacting with customers on social media at events is an integral part of marketing. As consumers use social media for their informational needs, numerous companies have found it important to use these channels to reach out to their customers through...
Uncovering the value of live session-tracking at events
Events have, in recent times, become heavily reliant on data. Event attendees are constantly feeding event professionals highly insightful data that can help them get closer to what their attendees are looking for at live sessions. However, recent studies have...
[Ebook] A Brief Guide on Marketing to Millennials at Events
Millennials are a massive part of world population. They account for well over 25% of the population in the US alone and are said to possess 21% of the buying potential which is estimated be over a trillion dollars. Events...
Life of an Event Planner – Explained in 20 Doodles!
Event planning continues to be one of the most stressful jobs in the U.S. Yet, whenever you meet Event Planners, they will tell you that they love their job! What is it that makes the life of an event planner...
Just how stressful is the life of a B2B Event Planner?
According to a 2017 study by CareerCast, event coordination continues to be among the most stressful jobs in America. Between running around to ensure that the venue is set up, to coordinating with vendors, there’s so much that goes into...
What to do in Social Media after a great event
Congratulations on completing a great event! We’re sure all your hard work paid off, and the event was a thumping success. We’ve previously spoken about social media strategy for events. In this post, we’ll look at the best practices to...
Why analyzing these metrics at B2B events is crucial
Events are more than just a chance to build brand awareness. They are venues to bring in customers, build a healthy sales pipeline and close deals. But how do you know if your events are delivering good results? Any...
10 influencers that are changing the way you approach B2B event marketing
It’s well known that social media is the new marketing platform. Brand influencers are those identities that have an immense amount of industry knowledge, often backed by first hand experience and provide expert opinions on specific subjects. They act...