Tag: event marketer

Digital Marketing

How To Use Digital Marketing For Offline Meetings At Events

  Today’s event marketers are all about utilizing the power of digital marketing to improve event experiences and generate results. One of the key ways to get ROI from a B2B event is through face-to-face, closed door meetings with customers and prospects....

/ March 8, 2016
Booth-Traffic Management-B2B-Event

Drive More Traffic To Your Booth By Scheduling More B2B Meetings At Events

  Attending trade shows and large-scale industry events can be an expensive affair. Prior to the event, a company’s marketing team toils hard to get the logistics right. A significant portion of their event budget is spent on booth space,...

/ February 23, 2016
State of Healthcare & Pharma Event Marketing

State of Healthcare & Pharma Event Marketing – Thoughts From HCEA Summit,2016

  It was indeed a great pleasure to attend my very first HCEA summit. Chicago was cold and the snow helped me break some ice with everyone I met (see what I did there?). It was a great place to...

/ January 27, 2016

State of Healthcare & Pharma Event Marketing – Thoughts From HCEA Summit,2016

It was indeed a great pleasure to attend my very first HCEA summit. Chicago was cold and the snow helped me break some ice with everyone I met (see what I did there?). It was a great place to meet...

/ January 27, 2016

The Sales Psychology Series – Part 2

  Following up on our previous post on sales psychology, this week we bring to you more insights into the world of cognitive biases that influence a prospect’s buying decisions. Here are our next 4 picks: a) Environment Environment plays...

/ December 8, 2015
Top 5 Blogs For Event Marketers

Top 5 Blogs For Event Marketers

    Last month, we covered a list of best sales blogs around the web. This month we bring to you the most informative resources for Event Marketers. The web is inundated with so much content on the events industry...

/ October 1, 2015
smart-event-marketing

Infographic – The B2B Event Marketer Of The Future

In this infographic, we bring to you 8 best practices that event marketers need to follow while hosting successful B2B sales meetings. An event marketer needs to partly think like a marketer and partly like a sales executive. Like a...

/ September 17, 2015