Tag: event marketer
How To Use Digital Marketing For Offline Meetings At Events
Today’s event marketers are all about utilizing the power of digital marketing to improve event experiences and generate results. One of the key ways to get ROI from a B2B event is through face-to-face, closed door meetings with customers and prospects....
Drive More Traffic To Your Booth By Scheduling More B2B Meetings At Events
Attending trade shows and large-scale industry events can be an expensive affair. Prior to the event, a company’s marketing team toils hard to get the logistics right. A significant portion of their event budget is spent on booth space,...
State of Healthcare & Pharma Event Marketing – Thoughts From HCEA Summit,2016
It was indeed a great pleasure to attend my very first HCEA summit. Chicago was cold and the snow helped me break some ice with everyone I met (see what I did there?). It was a great place to...
State of Healthcare & Pharma Event Marketing – Thoughts From HCEA Summit,2016
It was indeed a great pleasure to attend my very first HCEA summit. Chicago was cold and the snow helped me break some ice with everyone I met (see what I did there?). It was a great place to meet...
The Sales Psychology Series – Part 2
Following up on our previous post on sales psychology, this week we bring to you more insights into the world of cognitive biases that influence a prospect’s buying decisions. Here are our next 4 picks: a) Environment Environment plays...
Top 5 Blogs For Event Marketers
Last month, we covered a list of best sales blogs around the web. This month we bring to you the most informative resources for Event Marketers. The web is inundated with so much content on the events industry...
Infographic – The B2B Event Marketer Of The Future
In this infographic, we bring to you 8 best practices that event marketers need to follow while hosting successful B2B sales meetings. An event marketer needs to partly think like a marketer and partly like a sales executive. Like a...