Tag: EBC
How to track customer touch-points across trade shows and executive briefing centers
Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place. B2B Events and trade shows are great places...
Creating Effective Executive Briefing Center Experiences
Executive Briefing Centers are precious tools in the sales armory. They give companies uninterrupted time with high-level corporate decision-makers that and help them close deals, penetrate accounts, and forge relationships. Companies incur massive expenses to build, maintain, and utilize these...