The Association of Briefing Program Managers (ABPM) describes an Executive Briefing Center as a forum that helps enterprises meet customer needs, convey company and product visions with customers, and shorten sales cycles…
Posts tagged as “briefing centers”
As Steve Jobs said, “You’ve got to start with the customer experience and work back to the technology — not the other way around.” Executive Briefing Centers (EBCs) were probably created with…
Strategic meetings and executive briefings are successful when people prepare for them. Sounds obvious and simple, doesn’t it? You want a productive briefing session? All you need to do is plan it…
One of the most pressing challenges faced by sales professionals is pushing customers along the sales cycle and influencing a purchase decision. It is a well-known fact that customers love to open…