Tag: B2B Sales


Outbound Marketing and Inbound marketing are two faces of the B2B Sales coin

  In recent years, inbound marketing has seen a significant amount of hype and attention. A number of organizations and marketers have jumped on the inbound marketing bandwagon hoping to leverage inbound marketing while focussing less on their outbound efforts. Very...

/ July 19, 2016

Optimizing the sales pipeline to enhance B2B sales performance

  Sales teams often face stumbling blocks on a day-to-day basis. Deals that were close to being sealed are suddenly called off, leads do not get converted fast enough and the sales pipeline starts to  look meek. For this reason,...

/ July 12, 2016

The colossal significance of Smarketing in B2B Sales

The term Smarketing has become a guild-term of sorts referring to the cohesion between marketing and sales departments for the purpose of generating revenue. This blog will dive deep into how functional alignment between B2B sales and marketing coordination can...

/ June 2, 2016

5 Lessons On B2B Sales Advancement From The Game Of Thrones

  If the title of this blog caught your eye and made you open it, you are probably a part of the cult of Game of Thrones lovers. And why won’t you be ? It’s perhaps the only series that...

/ June 1, 2016

How To Tap Into Customer Advocacy For B2B Sales Advancement

    “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos You can’t ensure what people say about you when you are not around. But you can definitely influence it by making...

/ May 24, 2016

5 Tips For B2B Sales Advancement Beyond Boardrooms And Events

Any sales executive will tell you that the most effective conversations sometimes happen outside the boardroom, in more personal spaces, where the client actually begins to trust you and your product. These conversations don’t always get recorded and are sometimes,...

/ May 17, 2016

The 7 Absolute Must-haves To Become A B2B Sales Rockstar

  B2B sales is a complex trade. Enterprise buyers tend to be way more aware than mass consumers and also have specific needs for each of their business problems. That is why, B2B buying cycles are long and it takes...

/ May 12, 2016

How sales tech can help boost event ROI

With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea...

/ April 19, 2016
Rethinking Event ROI: The Sales Perspective Series – Part 1

Rethinking Event ROI: The Sales Perspective Series – Part 1

  How Event ROI Has Become A Central Focus For B2B Event Marketing Teams At Events and Tradeshows In the last couple of years, B2B events have evolved into wider platforms for enterprises than before. At Oracle Openworld 2015, about...

/ February 10, 2016