Tag: B2B Sales


How To Tap Into Customer Advocacy For B2B Sales Advancement

    “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos You can’t ensure what people say about you when you are not around. But you can definitely influence it by making...

/ May 24, 2016

5 Tips For B2B Sales Advancement Beyond Boardrooms And Events

Any sales executive will tell you that the most effective conversations sometimes happen outside the boardroom, in more personal spaces, where the client actually begins to trust you and your product. These conversations don’t always get recorded and are sometimes,...

/ May 17, 2016

The 7 Absolute Must-haves To Become A B2B Sales Rockstar

  B2B sales is a complex trade. Enterprise buyers tend to be way more aware than mass consumers and also have specific needs for each of their business problems. That is why, B2B buying cycles are long and it takes...

/ May 12, 2016

How sales tech can help boost event ROI

With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea...

/ April 19, 2016
Rethinking Event ROI: The Sales Perspective Series – Part 1

Rethinking Event ROI: The Sales Perspective Series – Part 1

  How Event ROI Has Become A Central Focus For B2B Event Marketing Teams At Events and Tradeshows In the last couple of years, B2B events have evolved into wider platforms for enterprises than before. At Oracle Openworld 2015, about...

/ February 10, 2016

The Sales Psychology Series – Part 2

  Following up on our previous post on sales psychology, this week we bring to you more insights into the world of cognitive biases that influence a prospect’s buying decisions. Here are our next 4 picks: a) Environment Environment plays...

/ December 8, 2015

The Sales Psychology Series – Part 1 : Cognitive Biases That Influence Buying Decisions

  We, humans are interesting creatures. The minute wirings of our brains are not just biological determiners of our health, they also define the course of our social behavior in manifold ways. In this sales psychology series, we’ll explore how...

/ November 1, 2015

5 Aspects Of Buyer Psychology To Address For B2B Sales

With the influx of technology in every possible domain of human interaction, we have an app or tool for every transaction. Even then, surprisingly, when it comes to sales, tools are effective only to the extent of facilitation. When it...

/ October 13, 2015

5 Sales Blogs You Should Follow – Part One

  To say, no (sales) man is an island, is easier said than Donne. Sales folk understand how much work it takes to close a deal than just rely on the gift of the gab. Making a claim to solve...

/ August 19, 2015