Tag: B2B Sales
5 insights from events that are sure to impress your CMO
What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate? Whatever this may be, CMOs are no longer...
Creating Effective Executive Briefing Center Experiences
Executive Briefing Centers are precious tools in the sales armory. They give companies uninterrupted time with high-level corporate decision-makers that and help them close deals, penetrate accounts, and forge relationships. Companies incur massive expenses to build, maintain, and utilize these...
5 telling signs that indicate your deal is crumbling
Sales teams at events do not have it easy. There is nothing worse than spending days and weeks on meetings only to find that your prospect has no intention to buy the product or service. Chances are that the prospect...
5 things you should be doing to maximize sales at events
At events and trade shows, the amount of business in the sales pipeline is the single most supportive figure that can substantiate success. And more often than not, the amount of potential business is equated to the ROI of the...
Give your prospects what they want (and get what you want) at B2B events
If you’ve attended an event, you will know how hectic the exhibitor’s floor gets. There is a ton of activity going on and the floor is perpetually chaotic. And so, more often than not, prospects that spend time on the...
Building a rock-solid sales pipeline with Salesforce
According to Hubspot’s CRM statistics for 2017, close to 45% of companies have employed the use of a CRM software with 84% of them using a standardized CRM format to rate leads. These two statistics stand testament to the relevance...
5 insightful B2B sales metrics to keep an eye out for
At events, sales representatives are constantly running around trying to reach out to their customers with a value proposition that caters to their individual needs. But there lies a challenge in moving the customer along the stages of the sales...
How to keep leads warm long after a B2B event concludes
If you are a sales professional, you’ve definitely faced clueless customers who don’t know whether they’ve met you at all after a B2B event. But that’s only fair; your customers only remember you if your pitch was extremely memorable...
Outbound Marketing and Inbound marketing are two faces of the B2B Sales coin
In recent years, inbound marketing has seen a significant amount of hype and attention. A number of organizations and marketers have jumped on the inbound marketing bandwagon hoping to leverage inbound marketing while focussing less on their outbound efforts. Very...