Tag: B2B-Meetings
The ROI conundrum: Booths vs meeting rooms at events
Companies spend a massive percentage of their marketing budgets exhibiting at events. The number, some claim, is between 13-15% on average. And close to a staggering 55% of this is spent on meeting spaces. With such massive investments, event marketers...
7 B2B meeting types you should be scheduling at events
Meetings are the building blocks to any event campaign and most often, the manner in which they are organized is a direct indication of how the company functions. Event marketers strive to create successful meetings but the objective is not...
Five things you need to do before your next B2B meeting
Face-to-face meetings are the building blocks of the sales process. A successful sales team thrives on the productivity of their sales meetings. The success of a meeting is often determined in the preparation stage itself. In this blog, we look...
5 Problems with using spreadsheets for B2B meetings
We have events to make meaningful connections with other enterprises. And connections in enterprises happen with meetings – the most important part of B2B events. In our previous blog, we discussed how we track and monitor so many aspects of...
EMS 2016 Wrap-up : Insights Into B2B Event Management
EMS 2016 was an exciting event, especially for B2B event marketers. For the first time in many years, we could see a shift from traditional branding at events to understanding event ROI from a revenue pipeline perspective. Our Jifflenow...
Top 10 Reads On Enterprise Meeting Management At Events
2016 has been a pretty interesting year so far for the event technology industry. At Jifflenow, we diligently keep an eye on the recent trends that dominate this industry. Insights from our customers who are typically Fortune 1000 companies...
How sales tech can help boost event ROI
With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea...
Using Meeting Scheduling Apps During Events
Mobile apps are now a critical part of every event and trade show. In this blog we take a comprehensive look at how 1:1 meeting scheduling apps are defining the mobile aspect of B2B events. There was a time when...
7 Interactive Ways To Get The Most Out Of Your B2B Meetings At Events
We belong to a generation characteristic of higher technology consumption and receding attention spans. Event marketing becomes increasingly difficult when your customers and prospects are flooded with meetings and running between venues at an event. Capturing their attention within...