Tag: B2B-Meetings
The pitfalls of spreadsheet-based strategic meeting management
Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one of the most effective tools for B2B enterprises...
Three reasons your business needs a briefing center
When it comes to creating context, pitching products, building relationships, and delivering core value, there are but a few platforms that trump executive briefing centers. They are crucial tools that help companies introduce customers to their vision, show off their...
The top 5 reasons why you haven’t closed your deal yet
Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under a tremendous amount of pressure to maximize sales...
[Infographic] 15 more stats that show you the power of events
There is no doubt that events and trade shows are crucial tools to help companies close deals, build relationships, and boost top-line. Close to 80% of event marketers have identified the potential of events and how they contribute to their...
Premiere Online Event Summit: Maximize your Event ROI
Did you know that 55.5% event professionals signal budget constraints as the single biggest hurdle in 2018? Also, 64.6% of them feel that marketing budgets will remain the same in the next 12 months. These trends are not encouraging, especially...
The ROI conundrum: Booths vs meeting rooms at events
Companies spend a massive percentage of their marketing budgets exhibiting at events. The number, some claim, is between 13-15% on average. And close to a staggering 55% of this is spent on meeting spaces. With such massive investments, event marketers...
7 B2B meeting types you should be scheduling at events
Meetings are the building blocks to any event campaign and most often, the manner in which they are organized is a direct indication of how the company functions. Event marketers strive to create successful meetings but the objective is not...
Five things you need to do before your next B2B meeting
Face-to-face meetings are the building blocks of the sales process. A successful sales team thrives on the productivity of their sales meetings. The success of a meeting is often determined in the preparation stage itself. In this blog, we look...
5 Problems with using spreadsheets for B2B meetings
We have events to make meaningful connections with other enterprises. And connections in enterprises happen with meetings – the most important part of B2B events. In our previous blog, we discussed how we track and monitor so many aspects of...