Tag: B2B Marketing
Three reasons your business needs a briefing center
When it comes to creating context, pitching products, building relationships, and delivering core value, there are but a few platforms that trump executive briefing centers. They are crucial tools that help companies introduce customers to their vision, show off their...
[Infographic] 15 more stats that show you the power of events
There is no doubt that events and trade shows are crucial tools to help companies close deals, build relationships, and boost top-line. Close to 80% of event marketers have identified the potential of events and how they contribute to their...
5 insights from events that are sure to impress your CMO
What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate? Whatever this may be, CMOs are no longer...
B2B Event marketing tips for the holiday season
It’s that time of the year again. Christmas and New Year’s is a precious month away. A large chunk of your customers are not available simply because they use this time to take a vacation or spend time with family....
What to do in Social Media after a great event
Congratulations on completing a great event! We’re sure all your hard work paid off, and the event was a thumping success. We’ve previously spoken about social media strategy for events. In this post, we’ll look at the best practices to...
Webinar: Key marketing metrics you need to focus on
Working with Event Managers has an effect on the way you think about marketing. All of our clients attend tradeshows and conferences all over the world and base the success of these campaigns on the ROI they generate. Consequently, event...
5 Problems with using spreadsheets for B2B meetings
We have events to make meaningful connections with other enterprises. And connections in enterprises happen with meetings – the most important part of B2B events. In our previous blog, we discussed how we track and monitor so many aspects of...
Outbound Marketing and Inbound marketing are two faces of the B2B Sales coin
In recent years, inbound marketing has seen a significant amount of hype and attention. A number of organizations and marketers have jumped on the inbound marketing bandwagon hoping to leverage inbound marketing while focussing less on their outbound efforts. Very...
Optimizing the sales pipeline to enhance B2B sales performance
Sales teams often face stumbling blocks on a day-to-day basis. Deals that were close to being sealed are suddenly called off, leads do not get converted fast enough and the sales pipeline starts to look meek. For this reason,...