Tag: B2B events

Booth-Traffic Management-B2B-Event

Drive More Traffic To Your Booth By Scheduling More B2B Meetings At Events

  Attending trade shows and large-scale industry events can be an expensive affair. Prior to the event, a company’s marketing team toils hard to get the logistics right. A significant portion of their event budget is spent on booth space,...

/ February 23, 2016
b2b-event-rockstar

The 8 Absolute Must-Haves To Become An Event Rockstar

  “The good-to-great leaders never wanted to become larger-than-life heroes. . .They were seemingly ordinary people quietly producing extraordinary results.”   – James C. Collins in “Good to great: why some companies make the leap. . . and others don’t.”...

/ February 18, 2016

How NRF 2016 Reinforced The Importance Of Building Human Connections In Our Digital Lives

“Human interaction must disrupt our increasingly digital lives” tweeted Michael Chase at #nrf16. The NRF 2016 event floor was jam packed with hundreds of attendees curious to know about the next big thing in retail. Through an array of keynotes and...

/ February 2, 2016
State of Healthcare & Pharma Event Marketing

State of Healthcare & Pharma Event Marketing – Thoughts From HCEA Summit,2016

  It was indeed a great pleasure to attend my very first HCEA summit. Chicago was cold and the snow helped me break some ice with everyone I met (see what I did there?). It was a great place to...

/ January 27, 2016

State of Healthcare & Pharma Event Marketing – Thoughts From HCEA Summit,2016

It was indeed a great pleasure to attend my very first HCEA summit. Chicago was cold and the snow helped me break some ice with everyone I met (see what I did there?). It was a great place to meet...

/ January 27, 2016
Top 5 Event Marketing Takeaways From CES 2016

Top 5 Event Marketing Takeaways From CES 2016

    CES 2016 was an extraordinary event in more ways than one. More than 170,000 people flocked to Las Vegas to witness an expansive display of the latest consumer gadgetry. However, unlike previous years, large-scale industry events are no...

/ January 20, 2016
Top 5 Blogs For Event Marketers

Top 5 Blogs For Event Marketers

    Last month, we covered a list of best sales blogs around the web. This month we bring to you the most informative resources for Event Marketers. The web is inundated with so much content on the events industry...

/ October 1, 2015
smart-event-marketing

Infographic – The B2B Event Marketer Of The Future

In this infographic, we bring to you 8 best practices that event marketers need to follow while hosting successful B2B sales meetings. An event marketer needs to partly think like a marketer and partly like a sales executive. Like a...

/ September 17, 2015
Events: A Multi-Billion $ Sales Opportunity

Events: A Multi-Billion $ Sales Opportunity

When field marketing managers are asked about their priorities at conferences and tradeshows, most of them rank lead generation, branding, crowd engagement, and badge scans as their top most priority. On the sidelines of these activities centered around the company’s booth, sales...

/ September 16, 2015