Tag: B2B events

Approaching event ROI from a sales pipeline standpoint

  B2B events have greatly evolved from what they have been in yesteryears. They are now exorbitant affairs involving enormous budgets. Event marketers put in a lot of time and effort into creation and execution during the days leading to...

/ June 16, 2016
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10 influencers that are changing the way you approach B2B event marketing

  It’s well known that social media is the new marketing platform. Brand influencers are those identities that have an immense amount of industry knowledge, often backed by first hand experience and provide expert opinions on specific subjects. They act...

/ June 7, 2016
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Choose The Right B2B Event Technology In 10 Easy Steps

  The last couple of years were marked by the advent of smart event technologies that have redefined the way B2B events are managed.  The surge in new event technology has been so steep that you are probably inundated with...

/ May 20, 2016
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Top 10 Reads On Enterprise Meeting Management At Events

  2016 has been a pretty interesting year so far for the event technology industry. At Jifflenow, we diligently keep an eye on the recent trends that dominate this industry. Insights from our customers who are typically Fortune 1000 companies...

/ May 3, 2016
earth-day-2016-jifflenow

Go Green on this Earth Day: Sustainable technology for Event Meeting Management

Events are extravagant affairs that often ignore the environmental implications. Elucidated below are ways event managers can adopt a greener approach to event meeting management. The toughest challenge of B2B events lies in the extensive resources required. The splurging of...

/ April 21, 2016
Using Meeting Scheduling Apps During Events

Using Meeting Scheduling Apps During Events

Mobile apps are now a critical part of every event and trade show. In this blog we take a comprehensive look at how 1:1 meeting scheduling apps are defining the mobile aspect of B2B events. There was a time when...

/ April 13, 2016
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Why Technology Can Never Replace Face-To-Face Meetings

  Imagine this: You are about to buy your dream house after saving up for years.What will you do – Look up a couple of houses online, call the broker and  make the first down payment? Or would you rather...

/ March 25, 2016
mwc-2016

Top 3 Takeaways From MWC 2016 On B2B Event Management

  What an experience it is to be at MWC! The product launches, keynotes and amazing networking opportunities make MWC the most coveted event for both Marketing and Sales. Like every year, the Jifflenow team came back with some great...

/ March 1, 2016
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Top 6 Reads: Smart Event Meeting Management For B2B Event Marketers

Event marketers are always on the lookout for creative ways to market their company and make the most out of their marketing budgets. Meeting management at events is one of the key processes that takes up most of their time...

/ February 25, 2016