Tag: B2B events
Corporate Event Planning 101: Creating the perfect B2B Event
This is part one of a seven-part blog series that will teach you to ideate, develop, execute, follow-up and measure your event from start to finish. Corporate event planning is not as easy as it sounds. There’s a lot of...
Gearing up for when you are 30 days away from your B2B event
Events are infinitely complex. There’s always so many things that you need to get just right to plan and execute a successful event campaign. You can seldom rely on things to go according to plan. But there are ways to...
How a meeting scheduling software improves productivity
With technology taking center stage in the modern workplace, it has become important to stay abreast with technological trends to boost productivity. Over the last two decades, technology has drastically reshaped the way organizations work. Industry leaders need to adapt...
5 things your event scheduling software should be able to do
With events becoming more and more complex, a lot of businesses are moving out of the obsolete excel-based workflow and towards a more tech-savvy solution. This has given rise to a number of comprehensive meeting management software that perform a...
How to keep leads warm long after a B2B event concludes
If you are a sales professional, you’ve definitely faced clueless customers who don’t know whether they’ve met you at all after a B2B event. But that’s only fair; your customers only remember you if your pitch was extremely memorable...
B2B Event Planning Lessons: Steve Jobs
It’s that time of the year again. Apple’s Keynote is set for September 7th, and everyone’s really excited. Apple has created a property for themselves with this event, and there are lessons for us from it. But this will...
Why analyzing these metrics at B2B events is crucial
Events are more than just a chance to build brand awareness. They are venues to bring in customers, build a healthy sales pipeline and close deals. But how do you know if your events are delivering good results? Any...
What this Sushi chef can teach you about B2B Event Marketing
Jiro dreams of Sushi is a documentary, that follows around Jiro Ono, the (now) 90-year old sushi chef exhibiting his craft, and detailing the story of how he got there. The documentary is peppered with multiple instances of ever-quotable...
Applying Maslow’s Theory of Human Motivation to B2B Event Marketing
The classic theory of Human Motivation, also known as the ‘Hierarchy of Needs’ was devised by American Psychologist, Abraham Maslow in the year 1943. It remains today as one of the greatest theories in understanding human needs and personal development....