Tag: B2B events

Keep-leads-warm-B2B-Event

How to keep leads warm long after a B2B event concludes

  If you are a sales professional, you’ve definitely faced clueless customers who don’t know whether they’ve met you at all after a B2B event. But that’s only fair; your customers only remember you if your pitch was extremely memorable...

/ September 1, 2016
B2B-event-planning-Steve-Jobs

B2B Event Planning Lessons: Steve Jobs

  It’s that time of the year again. Apple’s Keynote is set for September 7th, and everyone’s really excited. Apple has created a property for themselves with this event, and there are lessons for us from it. But this will...

/ August 30, 2016
analyzing-metrics-at-B2B-events

Why analyzing these metrics at B2B events is crucial

  Events are more than just a chance to build brand awareness. They are venues to bring in customers, build a healthy sales pipeline and close deals. But how do you know if your events are delivering good results? Any...

/ August 18, 2016
Sushi-che-B2B-Event-Marketing

What this Sushi chef can teach you about B2B Event Marketing

  Jiro dreams of Sushi is a documentary, that follows around Jiro Ono, the (now) 90-year old sushi chef exhibiting his craft, and detailing the story of how he got there. The documentary is peppered with multiple instances of ever-quotable...

/ August 11, 2016
event-marketing-maslow

Applying Maslow’s Theory of Human Motivation to B2B Event Marketing

The classic theory of Human Motivation, also known as the ‘Hierarchy of Needs’ was devised by American Psychologist, Abraham Maslow in the year 1943. It remains today as one of the greatest theories in understanding human needs and personal development....

/ August 9, 2016
effective-staffing-at-events

Stepping up your staff management regime at events

  Choosing the staff for your events might seem simple enough – you just pick people on your payroll and assign them tasks according to their competencies. But all your staff, big and small, play an important role in the success...

/ August 4, 2016

Approaching event ROI from a sales pipeline standpoint

  B2B events have greatly evolved from what they have been in yesteryears. They are now exorbitant affairs involving enormous budgets. Event marketers put in a lot of time and effort into creation and execution during the days leading to...

/ June 16, 2016
10-influencers-approach-B2B-event-marketing

10 influencers that are changing the way you approach B2B event marketing

  It’s well known that social media is the new marketing platform. Brand influencers are those identities that have an immense amount of industry knowledge, often backed by first hand experience and provide expert opinions on specific subjects. They act...

/ June 7, 2016
choose-the-right-b2b-event-tech-in-10-easy-steps

Choose The Right B2B Event Technology In 10 Easy Steps

  The last couple of years were marked by the advent of smart event technologies that have redefined the way B2B events are managed.  The surge in new event technology has been so steep that you are probably inundated with...

/ May 20, 2016