Tag: B2B events
Give your prospects what they want (and get what you want) at B2B events
If you’ve attended an event, you will know how hectic the exhibitor’s floor gets. There is a ton of activity going on and the floor is perpetually chaotic. And so, more often than not, prospects that spend time on the...
The quintessential checklist for B2B event planners
Event planners do not have it easy. Whether you are a veteran of the industry or a newbie, you will relate to most of the things that make organizing an event one of the most stressful jobs in America. There...
Just how stressful is the life of a B2B Event Planner?
According to a 2017 study by CareerCast, event coordination continues to be among the most stressful jobs in America. Between running around to ensure that the venue is set up, to coordinating with vendors, there’s so much that goes into...
How to create a mind-blowing influencer program at B2B events
At events, attendees are constantly bombarded with a barrage of information, most of which is easily forgotten. This has made it more difficult for marketers to find content that not only breaks through all that noise but keeps their target...
5 tips to collecting customer feedback at B2B events
So you have wrapped up your event and come back with a long list of contacts. Your customers have even taken the time to fill out your post-event survey with your slick new meeting management interface. But how do you...
5 Event Stats And What They Mean For #EventProfs
2017 has been a defining year for the event industry. Exhibiting at trade shows have become central to marketing strategies and companies are increasingly recognizing the colossal role that events have in driving sales. With events becoming larger and increasingly...
A Guide to Mobile Meeting Management at Trade Shows
Meetings are a cornerstone of events and tradeshows, and are crucial for measuring the success of events. Meeting managers at large tradeshows with high meeting volumes have their job cut out, because they have to balance between managing meeting requests...
The increasing importance of learning experiences at B2B events
Events are catering to larger audiences by the year. Marketing has evolved with the advent of the digital experience, and events have become increasingly transactional in nature. Keynotes and lectures have become monologues between speakers and audiences. And in exchange...
5 insightful B2B sales metrics to keep an eye out for
At events, sales representatives are constantly running around trying to reach out to their customers with a value proposition that caters to their individual needs. But there lies a challenge in moving the customer along the stages of the sales...