Tag: B2B events
B2B Event marketing tips for the holiday season
It’s that time of the year again. Christmas and New Year’s is a precious month away. A large chunk of your customers are not available simply because they use this time to take a vacation or spend time with family....
The basics to building an immaculate event budget
The budgeting process precedes the planning process. Event professionals live and die by their budgets. Putting together an event budget can be a daunting task for a newcomer and even the slightest hint of mismanagement can cost a company dearly....
How is technology impacting the event experience
Technology has permeated every aspect of our lives. There are apps and software for almost everything nowadays. The event industry hasn’t escaped this coup. Events are a big part of attendee’s lives, and so, they look at events through the...
Give your prospects what they want (and get what you want) at B2B events
If you’ve attended an event, you will know how hectic the exhibitor’s floor gets. There is a ton of activity going on and the floor is perpetually chaotic. And so, more often than not, prospects that spend time on the...
The quintessential checklist for B2B event planners
Event planners do not have it easy. Whether you are a veteran of the industry or a newbie, you will relate to most of the things that make organizing an event one of the most stressful jobs in America. There...
Just how stressful is the life of a B2B Event Planner?
According to a 2017 study by CareerCast, event coordination continues to be among the most stressful jobs in America. Between running around to ensure that the venue is set up, to coordinating with vendors, there’s so much that goes into...
How to create a mind-blowing influencer program at B2B events
At events, attendees are constantly bombarded with a barrage of information, most of which is easily forgotten. This has made it more difficult for marketers to find content that not only breaks through all that noise but keeps their target...
5 tips to collecting customer feedback at B2B events
So you have wrapped up your event and come back with a long list of contacts. Your customers have even taken the time to fill out your post-event survey with your slick new meeting management interface. But how do you...
5 Event Stats And What They Mean For #EventProfs
2017 has been a defining year for the event industry. Exhibiting at trade shows have become central to marketing strategies and companies are increasingly recognizing the colossal role that events have in driving sales. With events becoming larger and increasingly...