Tag: B2B events
The increasing importance of learning experiences at B2B events
Events are catering to larger audiences by the year. Marketing has evolved with the advent of the digital experience, and events have become increasingly transactional in nature. Keynotes and lectures have become monologues between speakers and audiences. And in exchange...
5 insightful B2B sales metrics to keep an eye out for
At events, sales representatives are constantly running around trying to reach out to their customers with a value proposition that caters to their individual needs. But there lies a challenge in moving the customer along the stages of the sales...
Simplifying traffic management for a better B2B event experience
Events have become an integral part of a company’s demand generation process. Companies that exhibit at trade shows aim to reach out to their customers, create a sustainable demand for their product and build relationships. Therefore, your tradeshow booth is...
Reinventing session formats for better B2B event engagement
At an event, your customer’s perception hinges on how successfully you manage to create a meaningful experience that strays away from what they have already experienced. But simply giving away freebies and changing the aesthetics is not going to influence...
5 questions to ask yourself before you attend your next B2B event
Attending an event is an enticing thought. Once you’ve identified an event as an excellent opportunity for branding and awareness, the prospect of attending it becomes exciting. But as any event marketing professional can tell you, driving results at the...
What to do in Social Media after a great event
Congratulations on completing a great event! We’re sure all your hard work paid off, and the event was a thumping success. We’ve previously spoken about social media strategy for events. In this post, we’ll look at the best practices to...
Challenges of 1:1 B2B Meetings at Healthcare events
There are many channels that these healthcare companies grow by, and we’d like to elaborate on a very crucial one: 1:1 B2B Meetings at healthcare events. This is a small part of their entire marketing plan and is a very...
Designing your booth for better sales advancement
Companies are allocating bigger marketing budgets on trade show exhibitions. Trade shows offer companies an enormous opportunity to meet a segmented and specialized industry audience. This means that there is an increased chance to reel in customers and close more...
Things you need to know about collecting feedback at B2B events
Customer feedback is an incredible resource of B2B events. It is a real-time validation, (or criticism) from the people who matter the most to your business – your customers and prospects. Since this is a valuable channel for them to...