Tag: B2B events

5-B2B-Sales-metrics-look-out for

5 insightful B2B sales metrics to keep an eye out for

At events, sales representatives are constantly running around trying to reach out to their customers with a value proposition that caters to their individual needs. But there lies a challenge in moving the customer along the stages of the sales...

/ June 22, 2017
Booth-Traffic Management-B2B-Event

Simplifying traffic management for a better B2B event experience

Events have become an integral part of a company’s demand generation process. Companies that exhibit at trade shows aim to reach out to their customers, create a sustainable demand for their product and build relationships. Therefore, your tradeshow booth is...

/ June 8, 2017
Session-formats-B2B-event-engagement

Reinventing session formats for better B2B event engagement

At an event, your customer’s perception hinges on how successfully you manage to create a meaningful experience that strays away from what they have already experienced. But simply giving away freebies and changing the aesthetics is not going to influence...

/ May 11, 2017
5-questions-attend-next-B2B-event

5 questions to ask yourself before you attend your next B2B event

Attending an event is an enticing thought. Once you’ve identified an event as an excellent opportunity for branding and awareness, the prospect of attending it becomes exciting. But as any event marketing professional can tell you, driving results at the...

/ May 2, 2017
Social Media after Event

What to do in Social Media after a great event

Congratulations on completing a great event! We’re sure all your hard work paid off, and the event was a thumping success. We’ve previously spoken about social media strategy for events. In this post, we’ll look at the best practices to...

/ April 13, 2017
b2b-meetings-healthcare-events-1

Challenges of 1:1 B2B Meetings at Healthcare events

There are many channels that these healthcare companies grow by, and we’d like to elaborate on a very crucial one: 1:1 B2B Meetings at healthcare events. This is a small part of their entire marketing plan and is a very...

/ February 6, 2017
exhibit-design-sales-advancement

Designing your booth for better sales advancement

Companies are allocating bigger marketing budgets on trade show exhibitions. Trade shows offer companies an enormous opportunity to meet a segmented and specialized industry audience. This means that there is an increased chance to reel in customers and close more...

/ January 31, 2017
collecting-feedback-b2b-events

Things you need to know about collecting feedback at B2B events

Customer feedback is an incredible resource of B2B events. It is a real-time validation, (or criticism) from the people who matter the most to your business – your customers and prospects. Since this is a valuable channel for them to...

/ January 20, 2017
Marketing-B2B-Events-Social-Media

The essentials of social media engagement for B2B events

In this day and age, there is no doubt that social media directly ties into event marketing. A vast majority of attendees access social media sites regularly during an event. For this reason, it is important that event marketers harness...

/ January 17, 2017