Tag: B2B events

5-tips-collecting-feedback-B2B-event

5 tips to collecting customer feedback at B2B events

So you have wrapped up your event and come back with a long list of contacts. Your customers have even taken the time to fill out your post-event survey with your slick new meeting management interface. But how do you...

/ August 3, 2017
5-B2B-Event-Stats-What-They-Mean-EventProfs

5 Event Stats And What They Mean For #EventProfs

2017 has been a defining year for the event industry. Exhibiting at trade shows have become central to marketing strategies and companies are increasingly recognizing the colossal role that events have in driving sales. With events becoming larger and increasingly...

/ July 25, 2017
Meeting management through mobile at trade shows

A Guide to Mobile Meeting Management at Trade Shows

Meetings are a cornerstone of events and tradeshows, and are crucial for measuring the success of events. Meeting managers at large tradeshows with high meeting volumes have their job cut out, because they have to balance between managing meeting requests...

/ July 20, 2017
Learning-experiences-B2B-events

The increasing importance of learning experiences at B2B events

Events are catering to larger audiences by the year. Marketing has evolved with the advent of the digital experience, and events have become increasingly transactional in nature. Keynotes and lectures have become monologues between speakers and audiences. And in exchange...

/ July 18, 2017
5-B2B-Sales-metrics-look-out for

5 insightful B2B sales metrics to keep an eye out for

At events, sales representatives are constantly running around trying to reach out to their customers with a value proposition that caters to their individual needs. But there lies a challenge in moving the customer along the stages of the sales...

/ June 22, 2017
Booth-Traffic Management-B2B-Event

Simplifying traffic management for a better B2B event experience

Events have become an integral part of a company’s demand generation process. Companies that exhibit at trade shows aim to reach out to their customers, create a sustainable demand for their product and build relationships. Therefore, your tradeshow booth is...

/ June 8, 2017
Session-formats-B2B-event-engagement

Reinventing session formats for better B2B event engagement

At an event, your customer’s perception hinges on how successfully you manage to create a meaningful experience that strays away from what they have already experienced. But simply giving away freebies and changing the aesthetics is not going to influence...

/ May 11, 2017
5-questions-attend-next-B2B-event

5 questions to ask yourself before you attend your next B2B event

Attending an event is an enticing thought. Once you’ve identified an event as an excellent opportunity for branding and awareness, the prospect of attending it becomes exciting. But as any event marketing professional can tell you, driving results at the...

/ May 2, 2017
Social Media after Event

What to do in Social Media after a great event

Congratulations on completing a great event! We’re sure all your hard work paid off, and the event was a thumping success. We’ve previously spoken about social media strategy for events. In this post, we’ll look at the best practices to...

/ April 13, 2017