Tag: B2B events

technology-B2B-event

How is technology impacting the event experience

Technology has permeated every aspect of our lives. There are apps and software for almost everything nowadays. The event industry hasn’t escaped this coup. Events are a big part of attendee’s lives, and so, they look at events through the...

/ November 16, 2017
Give-customers-B2B-events

Give your prospects what they want (and get what you want) at B2B events

If you’ve attended an event, you will know how hectic the exhibitor’s floor gets. There is a ton of activity going on and the floor is perpetually chaotic. And so, more often than not, prospects that spend time on the...

/ October 31, 2017
B2B-Event-Planners-Checklist

The quintessential checklist for B2B event planners

Event planners do not have it easy. Whether you are a veteran of the industry or a newbie, you will relate to most of the things that make organizing an event one of the most stressful jobs in America. There...

/ October 17, 2017
Stress-B2B-Event-Planner

Just how stressful is the life of a B2B Event Planner?

According to a 2017 study by CareerCast, event coordination continues to be among the most stressful jobs in America. Between running around to ensure that the venue is set up, to coordinating with vendors, there’s so much that goes into...

/ October 12, 2017
Mind-blowing-influencer-program-B2B-events

How to create a mind-blowing influencer program at B2B events

At events, attendees are constantly bombarded with a barrage of information, most of which is easily forgotten. This has made it more difficult for marketers to find content that not only breaks through all that noise but keeps their target...

/ August 10, 2017
5-tips-collecting-feedback-B2B-event

5 tips to collecting customer feedback at B2B events

So you have wrapped up your event and come back with a long list of contacts. Your customers have even taken the time to fill out your post-event survey with your slick new meeting management interface. But how do you...

/ August 3, 2017
5-B2B-Event-Stats-What-They-Mean-EventProfs

5 Event Stats And What They Mean For #EventProfs

2017 has been a defining year for the event industry. Exhibiting at trade shows have become central to marketing strategies and companies are increasingly recognizing the colossal role that events have in driving sales. With events becoming larger and increasingly...

/ July 25, 2017
Meeting management through mobile at trade shows

A Guide to Mobile Meeting Management at Trade Shows

Meetings are a cornerstone of events and tradeshows, and are crucial for measuring the success of events. Meeting managers at large tradeshows with high meeting volumes have their job cut out, because they have to balance between managing meeting requests...

/ July 20, 2017
Learning-experiences-B2B-events

The increasing importance of learning experiences at B2B events

Events are catering to larger audiences by the year. Marketing has evolved with the advent of the digital experience, and events have become increasingly transactional in nature. Keynotes and lectures have become monologues between speakers and audiences. And in exchange...

/ July 18, 2017