Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. The first step in setting goals for trade shows is determining what metrics to measure.
Posts tagged as “B2B events”
Customer meetings are the lifeblood of enterprises to grow pipeline and revenue. These are B2B engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number…
Imagine an event without a predetermined agenda, absence of keynote speakers, and no panel discussions. Not very easy for most. The coming together of individuals in the form of face-to-face interactions has…
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention…
Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of…
Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing…
Today, marketers have more access to data than before. With this, not only do marketers have increased visibility into every marketing campaign but can also use this crucial data to identify key…
Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But…
There is no doubt that events and trade shows are crucial tools to help companies close deals, build relationships, and boost top-line. Close to 80% of event marketers have identified the potential…
