Tag: B2B events
Why SMART goal-setting for events isn’t dead
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention to in order to get the most out...
5 meeting hacks that are sure to twist the odds in your favour
Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of these campaigns. According to a study, 92% of...
5 things to consider while picking meeting rooms at events
Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing the impact of meetings and interactions. The first...
4 reasons why meeting analytics is on the rise
Today, marketers have more access to data than before. With this, not only do marketers have increased visibility into every marketing campaign but can also use this crucial data to identify key opportunities and sharpen efforts to drive better output....
9 ways to use social media at your next event
Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But as simple as it seems, effectively promoting an...
[Infographic] 15 more stats that show you the power of events
There is no doubt that events and trade shows are crucial tools to help companies close deals, build relationships, and boost top-line. Close to 80% of event marketers have identified the potential of events and how they contribute to their...
5 insights from events that are sure to impress your CMO
What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate? Whatever this may be, CMOs are no longer...
The potential of micro-influencers at events
Interacting with customers on social media at events is an integral part of marketing. As consumers use social media for their informational needs, numerous companies have found it important to use these channels to reach out to their customers through...
Uncovering the value of live session-tracking at events
Events have, in recent times, become heavily reliant on data. Event attendees are constantly feeding event professionals highly insightful data that can help them get closer to what their attendees are looking for at live sessions. However, recent studies have...