Tag: B2B events

Why SMART goal-setting for events isn’t dead

Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention to in order to get the most out...

/ August 30, 2018
5-meeting-tips-twist-odds

5 meeting hacks that are sure to twist the odds in your favour

Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of these campaigns. According to a study, 92% of...

/ July 24, 2018
Choosing-the-right-meeting-room-B2B-event

5 things to consider while picking meeting rooms at events

Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing the impact of meetings and interactions. The first...

/ July 17, 2018
Analytics-B2B-events

4 reasons why meeting analytics is on the rise

Today, marketers have more access to data than before. With this, not only do marketers have increased visibility into every marketing campaign but can also use this crucial data to identify key opportunities and sharpen efforts to drive better output....

/ July 12, 2018
Social-Media-B2B-events

9 ways to use social media at your next event

Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But as simple as it seems, effectively promoting an...

/ July 6, 2018
15-more-stats-infographic-B2B-events

[Infographic] 15 more stats that show you the power of events

There is no doubt that events and trade shows are crucial tools to help companies close deals, build relationships, and boost top-line. Close to 80% of event marketers have identified the potential of events and how they contribute to their...

/ June 27, 2018
Insights-CMO-B2B-Event

5 insights from events that are sure to impress your CMO

What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate? Whatever this may be, CMOs are no longer...

/ June 19, 2018
Micro-influencer-Events

The potential of micro-influencers at events

Interacting with customers on social media at events is an integral part of marketing. As consumers use social media for their informational needs, numerous companies have found it important to use these channels to reach out to their customers through...

/ May 29, 2018
Live-tracking-events

Uncovering the value of live session-tracking at events

Events have, in recent times, become heavily reliant on data. Event attendees are constantly feeding event professionals highly insightful data that can help them get closer to what their attendees are looking for at live sessions. However, recent studies have...

/ May 15, 2018