Tag: B2B events

Event-trends-2018

5 event trends to watch out for in 2018

The past year has been testament to the fact that events and trade shows are becoming larger and more complex. With the new year setting in, we thought of putting together a list of trends that are sure to influence...

/ January 11, 2018
CES-B2Bmarketer

5 reasons B2B marketers should be excited for CES 2018

CES is ready to light up Las Vegas. For those of you living under a rock, the Consumer Electronics Show is one of the biggest trade shows of the year, taking place between the 9th and 12th of January, that...

/ January 8, 2018
b2b-marketing-holiday-season

B2B Event marketing tips for the holiday season

It’s that time of the year again. Christmas and New Year’s is a precious month away. A large chunk of your customers are not available simply because they use this time to take a vacation or spend time with family....

/ December 12, 2017
Budget-events

The basics to building an immaculate event budget

The budgeting process precedes the planning process. Event professionals live and die by their budgets. Putting together an event budget can be a daunting task for a newcomer and even the slightest hint of mismanagement can cost a company dearly....

/ November 23, 2017
technology-B2B-event

How is technology impacting the event experience

Technology has permeated every aspect of our lives. There are apps and software for almost everything nowadays. The event industry hasn’t escaped this coup. Events are a big part of attendee’s lives, and so, they look at events through the...

/ November 16, 2017
Give-customers-B2B-events

Give your prospects what they want (and get what you want) at B2B events

If you’ve attended an event, you will know how hectic the exhibitor’s floor gets. There is a ton of activity going on and the floor is perpetually chaotic. And so, more often than not, prospects that spend time on the...

/ October 31, 2017
B2B-Event-Planners-Checklist

The quintessential checklist for B2B event planners

Event planners do not have it easy. Whether you are a veteran of the industry or a newbie, you will relate to most of the things that make organizing an event one of the most stressful jobs in America. There...

/ October 17, 2017
Stress-B2B-Event-Planner

Just how stressful is the life of a B2B Event Planner?

According to a 2017 study by CareerCast, event coordination continues to be among the most stressful jobs in America. Between running around to ensure that the venue is set up, to coordinating with vendors, there’s so much that goes into...

/ October 12, 2017
Mind-blowing-influencer-program-B2B-events

How to create a mind-blowing influencer program at B2B events

At events, attendees are constantly bombarded with a barrage of information, most of which is easily forgotten. This has made it more difficult for marketers to find content that not only breaks through all that noise but keeps their target...

/ August 10, 2017