Tag: B2B Event

Meeting rooms at B2B events

Meeting rooms Vs. Booths: What to spend on at a B2B event

We’ve already established that companies spend a lot of money at events. 57% of companies spend more than 25% of their annual budgets on events. And 69% of marketers plan on increasing their spend on events next year. But for...

/ July 13, 2017
B2b event

Simple ways to improve Lead Qualification at your next B2B event

Lead qualification is important in optimizing the marketing process, and in maximizing efficiency of the sales pipeline. Everyone has recognized the need for getting the right kind of leads, rather than a large volume of leads that would be ultimately...

/ May 19, 2017
measure Event RoI

The Most Crucial Component of Event RoI

There are a lot of posts about measuring event RoI. We’ve been spearheading the Event RoI movement for so long, and we wanted to weigh in with our $0.02. We’ve helped countless companies (okay, we counted. More than 40 Fortune...

/ May 4, 2017
Valuable-Data-from-B2B-event-meetings

Valuable Data from B2B event meetings, and what to do with it

Organizing and conducting meetings at B2B Events is a big undertaking in itself. For all the effort that you put in, it makes sense to extract maximum value from those meetings. Value can mean a lot of different things to...

/ January 9, 2017
marketing-b2b-event-holiday-season

Marketing your B2B event during the holiday season

January and February are big months when it comes to B2B events. As a result of their timing, much of the pre-event marketing falls in the holiday season. This season most people are interested in Christmas trees, gifts, gingerbread cookies,...

/ December 13, 2016
Inside-mind-B2B-event-attendee

Inside the mind of a B2B event attendee

A successful event is created right at the planning stage. Planning becomes easier and effective when you know what your attendee is thinking, and what they expect from your event. We explore the mindset of event attendee, because the more...

/ December 6, 2016
jifflenow-at-event-tech-2016

My experience at Event Tech 2016

As a part of our marketing campaigns, we exhibit our products in 5 to 10 events every year. This time, Aaron Karpaty and I  arrived at the Paris Hotel in Las Vegas, Nevada for Event Tech 2016. Coming from the...

/ November 24, 2016
Boost-B2B-event-attendance-sales-funnel

Boost your B2B event attendance by using the sales funnel

A number of organizations rely on events to bring in a sizable chunk of business. Every event marketer knows the challenges of getting prospects to commit to attending events. But it is not enough to focus on attendance. What matters...

/ November 10, 2016