Tag: B2B Event
How to Build a Sales Pipeline at B2B Events After the Event has Concluded
High-quality customer and prospect meetings are the largest contributors to building the sales pipeline at events. For companies, building a sales pipeline during an event is crucial to showing ROI for the events. Usually, the meetings that contribute to building...
Meeting rooms Vs. Booths: What to spend on at a B2B event
We’ve already established that companies spend a lot of money at events. 57% of companies spend more than 25% of their annual budgets on events. And 69% of marketers plan on increasing their spend on events next year. But for...
Simple ways to improve Lead Qualification at your next B2B event
Lead qualification is important in optimizing the marketing process, and in maximizing efficiency of the sales pipeline. Everyone has recognized the need for getting the right kind of leads, rather than a large volume of leads that would be ultimately...
The Most Crucial Component of Event RoI
There are a lot of posts about measuring event RoI. We’ve been spearheading the Event RoI movement for so long, and we wanted to weigh in with our $0.02. We’ve helped countless companies (okay, we counted. More than 40 Fortune...
Valuable Data from B2B event meetings, and what to do with it
Organizing and conducting meetings at B2B Events is a big undertaking in itself. For all the effort that you put in, it makes sense to extract maximum value from those meetings. Value can mean a lot of different things to...
Marketing your B2B event during the holiday season
January and February are big months when it comes to B2B events. As a result of their timing, much of the pre-event marketing falls in the holiday season. This season most people are interested in Christmas trees, gifts, gingerbread cookies,...
Inside the mind of a B2B event attendee
A successful event is created right at the planning stage. Planning becomes easier and effective when you know what your attendee is thinking, and what they expect from your event. We explore the mindset of event attendee, because the more...
My experience at Event Tech 2016
As a part of our marketing campaigns, we exhibit our products in 5 to 10 events every year. This time, Aaron Karpaty and I arrived at the Paris Hotel in Las Vegas, Nevada for Event Tech 2016. Coming from the...
Boost your B2B event attendance by using the sales funnel
A number of organizations rely on events to bring in a sizable chunk of business. Every event marketer knows the challenges of getting prospects to commit to attending events. But it is not enough to focus on attendance. What matters...