The modern B2B Event Attendee has it made. They have a wide range of options to engage their attention and turn that into sales revenue for businesses. This infographic explores the journey…
Posts tagged as “B2B Event”
High-quality customer and prospect meetings are the largest contributors to building the sales pipeline at events. For companies, building a sales pipeline during an event is crucial to showing ROI for the…
We’ve already established that companies spend a lot of money at events. 57% of companies spend more than 25% of their annual budgets on events. And 69% of marketers plan on increasing…
Lead qualification is important in optimizing the marketing process, and in maximizing efficiency of the sales pipeline. Everyone has recognized the need for getting the right kind of leads, rather than a…
There are a lot of posts about measuring event RoI. We’ve been spearheading the Event RoI movement for so long, and we wanted to weigh in with our $0.02. We’ve helped countless…
Organizing and conducting meetings at B2B Events is a big undertaking in itself. For all the effort that you put in, it makes sense to extract maximum value from those meetings. Value…
January and February are big months when it comes to B2B events. As a result of their timing, much of the pre-event marketing falls in the holiday season. This season most people…
A successful event is created right at the planning stage. Planning becomes easier and effective when you know what your attendee is thinking, and what they expect from your event. We explore…
As a part of our marketing campaigns, we exhibit our products in 5 to 10 events every year. This time, Aaron Karpaty and I arrived at the Paris Hotel in Las Vegas,…