Tag: B2B event marketing

The Evolution Of B2B Event Management

The Evolution Of B2B Event Management

  Marketing reflects the current state of a society and vice versa. It’s like the classic chicken and egg story. We can’t really pin-point which came first. Take a look at the marketing trends over the last 5 years, and...

/ May 26, 2016
Using Meeting Scheduling Apps During Events

Using Meeting Scheduling Apps During Events

Mobile apps are now a critical part of every event and trade show. In this blog we take a comprehensive look at how 1:1 meeting scheduling apps are defining the mobile aspect of B2B events. There was a time when...

/ April 13, 2016
event meeting management mistakes

7 Event Meeting Management Mistakes That Push Customers Away At Events

  The world of B2B events has grown by leaps and bounds. Long time B2B marketers have been trying to scale their event planning process in order to reduce the operational hassles of managing large events. The market is inundated with event...

/ April 6, 2016
the-tough-life-of-event-marketer

The Tough Life Of An Event Marketer

  In the eyes of a common man, the world of an event marketer may seem no less than glamorous and glittery just like the Events they organize. But the truth is, event marketing and planning is considered to be...

/ March 22, 2016
Rethinking Event ROI: The Sales Perspective Series – Part 1

Rethinking Event ROI: The Sales Perspective Series – Part 2

  How To Use Event Marketing As A Sales Weapon At Events And Increase Event ROI In my last blog, I wrote about my observations from different B2B events this year. I mentioned how event ROI has become a dominant...

/ March 3, 2016