Tag: B2B event marketing
Life of an Event Planner – Explained in 20 Doodles!
Event planning continues to be one of the most stressful jobs in the U.S. Yet, whenever you meet Event Planners, they will tell you that they love their job! What is it that makes the life of an event planner...
5 tips to collecting customer feedback at B2B events
So you have wrapped up your event and come back with a long list of contacts. Your customers have even taken the time to fill out your post-event survey with your slick new meeting management interface. But how do you...
What your CMO cares about: A statistical look at sales advancement
Between being buried in numbers and making revenue forecasts, CMOs are among the busiest people in a company. They constantly track top-line revenue and the company’s performance. Additionally, they are responsible for strategies that affect the company’s short term and...
The top 5 hotspots for B2B event professionals in the United States
The B2B event industry has been growing at a rampant rate. The number of startups has skyrocketed, especially over the last 5 years. Events are especially excellent for startups because they pave the way for investments and networking opportunities. Technological advancements...
Choosing a venue for your B2B Event: A checklist
The venue makes your event. You can dress the place up real nice, make it shine, invite the best speakers and have great food. But the first thing that’s going to make an impression on your attendee is the...
My First HCEA Connect
It was a really refreshing break from the yellow grass locales of California to be able to spend 5 days in lush green Savannah. Having been born and brought up in a tropical country helped me adjust faster to the...
What this Sushi chef can teach you about B2B Event Marketing
Jiro dreams of Sushi is a documentary, that follows around Jiro Ono, the (now) 90-year old sushi chef exhibiting his craft, and detailing the story of how he got there. The documentary is peppered with multiple instances of ever-quotable...
Applying Maslow’s Theory of Human Motivation to B2B Event Marketing
The classic theory of Human Motivation, also known as the ‘Hierarchy of Needs’ was devised by American Psychologist, Abraham Maslow in the year 1943. It remains today as one of the greatest theories in understanding human needs and personal development....
A CEMA Noob Goes to Summit 2016
The CEMA Summit is one of the Event Marketing conferences we at Jifflenow look forward to with great excitement. In 2014, we won the Tech Shootout and met several prospects who have since become customers and strong spokespersons for our technology....