Press "Enter" to skip to content

Stepping up your staff management regime at events

Share it


Choosing the staff for your events might seem simple enough – you just pick people on your payroll and assign them tasks according to their competencies. But all your staff, big and small, play an important role in the success of your event. Who you choose, and how they are organised goes a long way in avoiding preventable mistakes, that can otherwise derail a well-planned event. Here are a few tips on how you can optimize your staff at events:

Choose staff with great personality

The staff at your events are the first point of contact with your potential customers. So you need to make sure that the many faces of your company have a strong personality that shines through. While looking for great personality, it can be as basic as checking if the person is hygienic and well-groomed. Going a little further, seek if they are able to hold a conversation, or have enough charm to leave a lasting impression on the customer’s mind.

Get the A-Players.

We’re sure you already have the SMEs and sales people all figured out for your event. But your support staff also play an equally big role. They ensure that everything behind the scene is running smoothly enough, so that your Salespeople and SMEs have only one thing to worry  about – meeting prospects and closing deals.

Give them time for breaks:

Your staff at events come in contact with a lot of potential customers during the day. You do not want your company’s image to be ruined by a cranky worker who has been spread too thin. People tend to snap in these situations and might leave a bad taste in your customer’s mouth. Make sure that your staff members have enough breaks during the work hours. This is easier said than done during events that are jam-packed, but happy employees are more likely to turn in better work if they are well-rested, and more importantly, well fed.

Make sure someone is always there

There are few things that are bad as seeing an unattended booth or kiosk at an event. Your booth needs someone there – always. While breaks are important for your people, this cannot come at the expense of an empty book. You could potentially stand to lose out some great customers, with a lot of revenue potential.

Account for their time

The key to getting the maximum out of your staff is rather simple – make sure that their time is accounted for. For each of their responsibilities, chart out a schedule to see what their day looks like. This will help you have a better idea of who’s doing what, and makes it easier to adjust schedules based on their availability. It also makes it easier for you to accommodate last minute changes.


Events follow a hectic schedule. There are numerous aspects to take care of. Effective staff management is stellar to the smooth functioning of the event and can also determine if customer requirements are met and queries answered efficiently.

For further insights on B2B events and sales advancement, subscribe to the Jifflenow blog.