Fortune 500 companies from around the world are leveraging events to build sales pipeline from B2B events and trade shows. Events are no longer being seen as just cost centers, but as opportunities for actual revenue generation. The key to this lies in the meetings with customers and prospects at events, and aligning internal teams towards this goal.
Companies today are exploring new tactics to maximize the revenue impact of events, by taking a pipeline focused approach to events. Our last webinar explored how these companies execute this new approach, and why it becoming so important for companies to take the pipeline approach to events. You can download the slides for free by entering your details below: