5-B2B-Sales-metrics-look-out for

5 insightful B2B sales metrics to keep an eye out for

At events, sales representatives are constantly running around trying to reach out to their customers with a value proposition that caters to their individual needs. But there lies a challenge in moving the customer along the stages of the sales...

/ June 22, 2017

Why Fintech events are important for Financial corporations

The premise of fintech companies coming to upend the Financial industry has been prevalent for quite a while now, but it has not played out to the extent that it’s been touted to be. Fintech companies are looking to increase...

/ June 15, 2017
Booth-Traffic Management-B2B-Event

Simplifying traffic management for a better B2B event experience

Events have become an integral part of a company’s demand generation process. Companies that exhibit at trade shows aim to reach out to their customers, create a sustainable demand for their product and build relationships. Therefore, your tradeshow booth is...

/ June 8, 2017

A Strategic Meetings Management Program is not just about saving costs

A Strategic Meetings Management Program (SMMP) has been touted as a cost savings measure, to help companies minimize costs on meetings, and having a standardized process that meets compliance across verticals. There are multiple complexities when it comes to meetings...

/ June 1, 2017
CMO-statistical-sales-advancement

What your CMO cares about: A statistical look at sales advancement

Between being buried in numbers and making revenue forecasts, CMOs are among the busiest people in a company. They constantly track top-line revenue and the company’s performance. Additionally, they are responsible for strategies that affect the company’s short term and...

/ May 25, 2017
B2b event

Simple ways to improve Lead Qualification at your next B2B event

Lead qualification is important in optimizing the marketing process, and in maximizing efficiency of the sales pipeline. Everyone has recognized the need for getting the right kind of leads, rather than a large volume of leads that would be ultimately...

/ May 19, 2017
Session-formats-B2B-event-engagement

Reinventing session formats for better B2B event engagement

At an event, your customer’s perception hinges on how successfully you manage to create a meaningful experience that strays away from what they have already experienced. But simply giving away freebies and changing the aesthetics is not going to influence...

/ May 11, 2017
measure Event RoI

The Most Crucial Component of Event RoI

There are a lot of posts about measuring event RoI. We’ve been spearheading the Event RoI movement for so long, and we wanted to weigh in with our $0.02. We’ve helped countless companies (okay, we counted. More than 40 Fortune...

/ May 4, 2017
5-questions-attend-next-B2B-event

5 questions to ask yourself before you attend your next B2B event

Attending an event is an enticing thought. Once you’ve identified an event as an excellent opportunity for branding and awareness, the prospect of attending it becomes exciting. But as any event marketing professional can tell you, driving results at the...

/ May 2, 2017