Mind-blowing-influencer-program-B2B-events

How to create a mind-blowing influencer program at B2B events

At events, attendees are constantly bombarded with a barrage of information, most of which is easily forgotten. This has made it more difficult for marketers to find content that not only breaks through all that noise but keeps their target...

/ August 10, 2017

4 Ways to Convert Booth Traffic to Sales Meetings at Trade Shows

Getting a customer or a prospect to stop at a booth is a difficult task. Companies that attend trade shows need to be at the top of their game to be able to attract, and hold the attention of attendees...

/ August 10, 2017
5-tips-collecting-feedback-B2B-event

5 tips to collecting customer feedback at B2B events

So you have wrapped up your event and come back with a long list of contacts. Your customers have even taken the time to fill out your post-event survey with your slick new meeting management interface. But how do you...

/ August 3, 2017

The one thing corporate event planners need to focus on to grow their careers

Event Planning is a great career choice for people who like to be creatively challenged and like to be on their feet, both physically and mentally. No two days are alike in the field, and there is ample opportunity to...

/ August 1, 2017
5-B2B-Event-Stats-What-They-Mean-EventProfs

5 Event Stats And What They Mean For #EventProfs

2017 has been a defining year for the event industry. Exhibiting at trade shows have become central to marketing strategies and companies are increasingly recognizing the colossal role that events have in driving sales. With events becoming larger and increasingly...

/ July 25, 2017
Trade-show-bingo

Trade show bingo!

Anyone who has ever exhibited at a trade show will tell you that the booth is the epicenter of a lot of chaotic activity. With this in mind, here’s a fun look at some of most common lines you hear...

/ July 25, 2017
Meeting management through mobile at trade shows

A Guide to Mobile Meeting Management at Trade Shows

Meetings are a cornerstone of events and tradeshows, and are crucial for measuring the success of events. Meeting managers at large tradeshows with high meeting volumes have their job cut out, because they have to balance between managing meeting requests...

/ July 20, 2017
Learning-experiences-B2B-events

The increasing importance of learning experiences at B2B events

Events are catering to larger audiences by the year. Marketing has evolved with the advent of the digital experience, and events have become increasingly transactional in nature. Keynotes and lectures have become monologues between speakers and audiences. And in exchange...

/ July 18, 2017
Meeting rooms at B2B events

Meeting rooms Vs. Booths: What to spend on at a B2B event

We’ve already established that companies spend a lot of money at events. 57% of companies spend more than 25% of their annual budgets on events. And 69% of marketers plan on increasing their spend on events next year. But for...

/ July 13, 2017