Event RoI Metrics

4 event ROI metrics that need to be used more often

Events are excellent opportunities for brands and companies to connect with their target audiences and create business opportunities. Organizations take great efforts and make enormous investments to exhibit and meet potential customers at trade shows. But at the end of...

/ April 13, 2017
Twitter B2B event

5 Twitter tips to help your B2B event gain traction

Social media has completely changed the face of marketing. They have created new paradigms and helped marketers engage with the audience in a more intimate manner. In the current realm of events, Twitter has especially become relevant. With events now...

/ April 13, 2017

Challenges of 1:1 B2B Meetings at Healthcare events

There are many channels that these healthcare companies grow by, and we’d like to elaborate on a very crucial one: 1:1 B2B Meetings at healthcare events. This is a small part of their entire marketing plan and is a very...

/ February 6, 2017

Designing your booth for better sales advancement

Companies are allocating bigger marketing budgets on trade show exhibitions. Trade shows offer companies an enormous opportunity to meet a segmented and specialized industry audience. This means that there is an increased chance to reel in customers and close more...

/ January 31, 2017

Things you need to know about collecting feedback at B2B events

Customer feedback is an incredible resource of B2B events. It is a real-time validation, (or criticism) from the people who matter the most to your business – your customers and prospects. Since this is a valuable channel for them to...

/ January 20, 2017

The essentials of social media engagement for B2B events

In this day and age, there is no doubt that social media directly ties into event marketing. A vast majority of attendees access social media sites regularly during an event. For this reason, it is important that event marketers harness...

/ January 17, 2017

Valuable Data from B2B event meetings, and what to do with it

Organizing and conducting meetings at B2B Events is a big undertaking in itself. For all the effort that you put in, it makes sense to extract maximum value from those meetings. Value can mean a lot of different things to...

/ January 9, 2017

5 events we’re excited for in January 2017

CES 2017 – January 5-8, 2017 – Las Vegas, Nevada The Consumer Electronics Show in Las Vegas is one of the biggest names in tech events space. CES ‘16 was a resounding success, with 177,393 attendees spread out over 2.4...

/ January 4, 2017

Why you should use experiential marketing at your next B2B event

Experiential marketing has become a strong buzz word in the event industry. But what is it and why is everyone talking about it? To start off with, experiential marketing is a type of marketing that get customers directly involved with...

/ December 20, 2016