Marketing-B2B-Events-Social-Media

The essentials of social media engagement for B2B events

In this day and age, there is no doubt that social media directly ties into event marketing. A vast majority of attendees access social media sites regularly during an event. For this reason, it is important that event marketers harness...

/ January 17, 2017
Valuable-Data-from-B2B-event-meetings

Valuable Data from B2B event meetings, and what to do with it

Organizing and conducting meetings at B2B Events is a big undertaking in itself. For all the effort that you put in, it makes sense to extract maximum value from those meetings. Value can mean a lot of different things to...

/ January 9, 2017
excited-events-in-January-2017

5 events we’re excited for in January 2017

CES 2017 – January 5-8, 2017 – Las Vegas, Nevada The Consumer Electronics Show in Las Vegas is one of the biggest names in tech events space. CES ‘16 was a resounding success, with 177,393 attendees spread out over 2.4...

/ January 4, 2017
experiential-marketing-b2b-event

Why you should use experiential marketing at your next B2B event

Experiential marketing has become a strong buzz word in the event industry. But what is it and why is everyone talking about it? To start off with, experiential marketing is a type of marketing that get customers directly involved with...

/ December 20, 2016
marketing-b2b-event-holiday-season

Marketing your B2B event during the holiday season

January and February are big months when it comes to B2B events. As a result of their timing, much of the pre-event marketing falls in the holiday season. This season most people are interested in Christmas trees, gifts, gingerbread cookies,...

/ December 13, 2016
marketing-metrics-focus

Webinar: Key marketing metrics you need to focus on

Working with Event Managers has an effect on the way you think about marketing. All of our clients attend tradeshows and conferences all over the world and base the success of these campaigns on the ROI they generate. Consequently, event...

/ December 8, 2016
Inside-mind-B2B-event-attendee

Inside the mind of a B2B event attendee

A successful event is created right at the planning stage. Planning becomes easier and effective when you know what your attendee is thinking, and what they expect from your event. We explore the mindset of event attendee, because the more...

/ December 6, 2016
hotspots-b2b-event-professionals-us

The top 5 hotspots for B2B event professionals in the United States

The B2B event industry has been growing at a rampant rate. The number of startups has skyrocketed, especially over the last 5 years. Events are especially excellent for startups because they pave the way for investments and networking opportunities. Technological advancements...

/ December 1, 2016
booth-placement-at-b2b-events

Choosing the best location for your booth at B2B events

Decking up your booth with trimmings and vital information is all well and good, but success at B2B events depend on how many relevant leads you can gather, and that hinges on the discoverability of your booth. So choosing the...

/ November 29, 2016