A Strategic Meetings Management Program is not just about saving costs

A Strategic Meetings Management Program (SMMP) has been touted as a cost savings measure, to help companies minimize costs on meetings, and having a standardized process that meets compliance across verticals. There are multiple complexities when it comes to meetings...

/ June 1, 2017
CMO-statistical-sales-advancement

What your CMO cares about: A statistical look at sales advancement

Between being buried in numbers and making revenue forecasts, CMOs are among the busiest people in a company. They constantly track top-line revenue and the company’s performance. Additionally, they are responsible for strategies that affect the company’s short term and...

/ May 25, 2017
B2b event

Simple ways to improve Lead Qualification at your next B2B event

Lead qualification is important in optimizing the marketing process, and in maximizing efficiency of the sales pipeline. Everyone has recognized the need for getting the right kind of leads, rather than a large volume of leads that would be ultimately...

/ May 19, 2017
Session-formats-B2B-event-engagement

Reinventing session formats for better B2B event engagement

At an event, your customer’s perception hinges on how successfully you manage to create a meaningful experience that strays away from what they have already experienced. But simply giving away freebies and changing the aesthetics is not going to influence...

/ May 11, 2017
measure Event RoI

The Most Crucial Component of Event RoI

There are a lot of posts about measuring event RoI. We’ve been spearheading the Event RoI movement for so long, and we wanted to weigh in with our $0.02. We’ve helped countless companies (okay, we counted. More than 40 Fortune...

/ May 4, 2017
5-questions-attend-next-B2B-event

5 questions to ask yourself before you attend your next B2B event

Attending an event is an enticing thought. Once you’ve identified an event as an excellent opportunity for branding and awareness, the prospect of attending it becomes exciting. But as any event marketing professional can tell you, driving results at the...

/ May 2, 2017
Sales Advancement Platform

4 questions your Sales Advancement Platform should answer

A Sales Advancement platform helps you optimise your sales pipeline by moving deals along the pipeline faster. An accomplished sales advancement platform will help you save time, boost your revenue, and use your resources economically. Sounds like magic! But what...

/ April 28, 2017
Meeting-management-software-event-ROI

5 ways a meeting management software boosts event ROI

In the present scenario, a number of organizations have recognized the immense impact that events have on top line revenue. At trade shows, marketers try and squeeze in as many constructive interactions with prospects and customers as possible and often...

/ April 26, 2017

Using Content to meet your B2B Event objectives

The focus of event planners is now shifting from just running the event for the sake of it, to being more ROI focused. This shift in focus is a great step towards better highlighting the value that events add to...

/ April 20, 2017