Meeting management through mobile at trade shows

A Guide to Mobile Meeting Management at Trade Shows

Meetings are a cornerstone of events and tradeshows, and are crucial for measuring the success of events. Meeting managers at large tradeshows with high meeting volumes have their job cut out, because they have to balance between managing meeting requests...

/ July 20, 2017
Learning-experiences-B2B-events

The increasing importance of learning experiences at B2B events

Events are catering to larger audiences by the year. Marketing has evolved with the advent of the digital experience, and events have become increasingly transactional in nature. Keynotes and lectures have become monologues between speakers and audiences. And in exchange...

/ July 18, 2017
Meeting rooms at B2B events

Meeting rooms Vs. Booths: What to spend on at a B2B event

We’ve already established that companies spend a lot of money at events. 57% of companies spend more than 25% of their annual budgets on events. And 69% of marketers plan on increasing their spend on events next year. But for...

/ July 13, 2017
Meeting management software

How to use a meeting management software for successful product demos at events

Having a great product that meets your customers’ needs by resolving their pain points is a good start. But your prospects need to see the product in action to be able to commit to it. 71% of customers base their...

/ July 11, 2017

How Artificial Intelligence will Disrupt Attendee Experience at B2B Events

The potential economic effect of Artificial Intelligence is estimated to be $1.4-2.95 Trillion. The implications of this economic momentum would be the role it plays in revolutionizing industries. The degree of influence that AI has over events might not be...

/ July 6, 2017

How to build a sales pipeline at events

Corporate events have an average spend of over $160,000 per event. And companies want to measure their returns, to justify similar budgets for future events. Companies consider events as an ideal opportunity to build their sales pipelines. Because events tick...

/ July 3, 2017
5-B2B-Sales-metrics-look-out for

5 insightful B2B sales metrics to keep an eye out for

At events, sales representatives are constantly running around trying to reach out to their customers with a value proposition that caters to their individual needs. But there lies a challenge in moving the customer along the stages of the sales...

/ June 22, 2017

Why Fintech events are important for Financial corporations

The premise of fintech companies coming to upend the Financial industry has been prevalent for quite a while now, but it has not played out to the extent that it’s been touted to be. Fintech companies are looking to increase...

/ June 15, 2017
Booth-Traffic Management-B2B-Event

Simplifying traffic management for a better B2B event experience

Events have become an integral part of a company’s demand generation process. Companies that exhibit at trade shows aim to reach out to their customers, create a sustainable demand for their product and build relationships. Therefore, your tradeshow booth is...

/ June 8, 2017