[Ebook] 21 Expert Tips to Increase Revenue from your Next Event

Companies are always on the lookout for ways to boost their revenues from their existing channels. Out of those channels, 64% of marketers use tradeshows and events as a source to acquire new prospects and business opportunities. The opportunity at...

/ March 23, 2018
Marketing-to-Millennials

[Ebook] A Brief Guide on Marketing to Millennials at Events

Millennials are a massive part of world population. They account for well over 25% of the population in the US alone and are said to possess 21% of the buying potential which is estimated be over a trillion dollars. Events...

/ March 19, 2018

Life of an Event Planner – Explained in 20 Doodles!

Event planning continues to be one of the most stressful jobs in the U.S. Yet, whenever you meet Event Planners, they will tell you that they love their job! What is it that makes the life of an event planner...

/ March 15, 2018
periodic-table-of-events

The Periodic Table for Event Professionals

Creating a successful event experience is not unlike chemistry. Event professionals know all too well that there are numerous elements that come together to create the perfect trade show. In this blog, we are glad to present to you the...

/ March 15, 2018

3 Steps to Ace Your Next Speaking Opportunity at Trade Shows

In our previous blog about using speaking opportunities to build sales pipeline at events, we discussed how companies can leverage speaking sessions to add to their sales pipeline. The success of the speaking engagements can positively influence the sales pipeline...

/ March 13, 2018

Rediscovering the lost art of productive meetings at events

To a meeting planner, the events that take place in the meeting rooms are often the ones that decide how effective their trade show campaign is. Attendees spend over one-third of their time in meetings. Attendees value their time above...

/ March 8, 2018
Smarketing-events

Smarketing: How internal alignment helps you close better

We’ve spoken at length about how marketing and sales work at events. Marketing handles the front of the house, creating conversations and helping prospects understand the product better. Sales, on the other hand, makes sure that the opportunity is a...

/ March 1, 2018
Speaking at events

6 Ways to Generate Leads from Speaking Engagements at Trade Shows

Speaking at events is a great opportunity for companies. It helps establish thought leadership for the speaker, as well as the company that they are associated with. It also improves the company’s profile in the minds of their target audience,...

/ February 27, 2018
Trade-Show-Metrics-Ebook

[Ebook] The EventProfs’ Guide to Trade Show Metrics

At events and trade shows, sales and marketing teams are constantly working against the clock to bring in as much business as possible. But how do they know if they are any closer to reaching their objectives? The obvious answer...

/ February 22, 2018