5 Online Courses to Upgrade Your Event Career

To stay relevant in today’s competitive job market, event professionals need to constantly update their skills to future-proof their careers. The good news is that there are plenty of resources available online – so you can start right now. But...

/ April 4, 2018
18-Trade-Show-Stats

[Infographic] 18 trade show stats you may have missed

Each year, events evolve at a staggering rate. A majority of event marketers and professionals believe in the immense potential of trade shows have and constantly try to emulate the best trends that come from them. The infographic below illustrates...

/ March 29, 2018

[Ebook] 21 Expert Tips to Increase Revenue from your Next Event

Companies are always on the lookout for ways to boost their revenues from their existing channels. Out of those channels, 64% of marketers use tradeshows and events as a source to acquire new prospects and business opportunities. The opportunity at...

/ March 23, 2018
Marketing-to-Millennials

[Ebook] A Brief Guide on Marketing to Millennials at Events

Millennials are a massive part of world population. They account for well over 25% of the population in the US alone and are said to possess 21% of the buying potential which is estimated be over a trillion dollars. Events...

/ March 19, 2018

Life of an Event Planner – Explained in 20 Doodles!

Event planning continues to be one of the most stressful jobs in the U.S. Yet, whenever you meet Event Planners, they will tell you that they love their job! What is it that makes the life of an event planner...

/ March 15, 2018
periodic-table-of-events

The Periodic Table for Event Professionals

Creating a successful event experience is not unlike chemistry. Event professionals know all too well that there are numerous elements that come together to create the perfect trade show. In this blog, we are glad to present to you the...

/ March 15, 2018

3 Steps to Ace Your Next Speaking Opportunity at Trade Shows

In our previous blog about using speaking opportunities to build sales pipeline at events, we discussed how companies can leverage speaking sessions to add to their sales pipeline. The success of the speaking engagements can positively influence the sales pipeline...

/ March 13, 2018

Rediscovering the lost art of productive meetings at events

To a meeting planner, the events that take place in the meeting rooms are often the ones that decide how effective their trade show campaign is. Attendees spend over one-third of their time in meetings. Attendees value their time above...

/ March 8, 2018
Smarketing-events

Smarketing: How internal alignment helps you close better

We’ve spoken at length about how marketing and sales work at events. Marketing handles the front of the house, creating conversations and helping prospects understand the product better. Sales, on the other hand, makes sure that the opportunity is a...

/ March 1, 2018