increase revenue from events

How to Build a Sales Pipeline at B2B Events After the Event has Concluded

High-quality customer and prospect meetings are the largest contributors to building the sales pipeline at events. For companies, building a sales pipeline during an event is crucial to showing ROI for the events. Usually, the meetings that contribute to building...

/ January 30, 2018
Meeting-rooms-B2B-event

The ROI conundrum: Booths vs meeting rooms at events

Companies spend a massive percentage of their marketing budgets exhibiting at events. The number, some claim, is between 13-15% on average. And close to a staggering 55% of this is spent on meeting spaces. With such massive investments, event marketers...

/ January 25, 2018

How to Make your Event Management Company Stand Out in a Crowd

Event management is a $58.8 Billion industry, with companies allocating ~13% of the budgets to events. All industries have adopted advents in tech to make their processes more efficient, and the the event planning industry has also followed suit. The...

/ January 19, 2018
Event-trends-2018

5 event trends to watch out for in 2018

The past year has been testament to the fact that events and trade shows are becoming larger and more complex. With the new year setting in, we thought of putting together a list of trends that are sure to influence...

/ January 11, 2018
CES-B2Bmarketer

5 reasons B2B marketers should be excited for CES 2018

CES is ready to light up Las Vegas. For those of you living under a rock, the Consumer Electronics Show is one of the biggest trade shows of the year, taking place between the 9th and 12th of January, that...

/ January 8, 2018
b2b-marketing-holiday-season

B2B Event marketing tips for the holiday season

It’s that time of the year again. Christmas and New Year’s is a precious month away. A large chunk of your customers are not available simply because they use this time to take a vacation or spend time with family....

/ December 12, 2017
executive-briefing-center-back-on-track

Getting your briefing program back on track

One of the most pressing challenges faced by sales professionals is pushing customers along the sales cycle and influencing a purchase decision. It is a well-known fact that customers love to open up about their problems. From a sales perspective,...

/ December 6, 2017

Essential Gear for the Super Busy Event Manager

The fact that event managers have it tough is a well-documented fact. They have one of the most stressful jobs, and could use all the help that they can get. Of course, using tools that help them increase the ROI...

/ December 1, 2017
Budget-events

The basics to building an immaculate event budget

The budgeting process precedes the planning process. Event professionals live and die by their budgets. Putting together an event budget can be a daunting task for a newcomer and even the slightest hint of mismanagement can cost a company dearly....

/ November 23, 2017