Meetings are an important aspect of every stage of the sales cycle. They help at every stage, be it in raising brand awareness, creating interest, pushing customers towards a purchase decision, or…
Whether you want to network, drive sales, or build pipeline for your business, events are where the action is. In order to drive business and fulfill the purpose of the event, the…
Abraham Maslow’s Hierarchy of needs is probably one of the most well-known theories in human psychology. Devised in the year 1943, it remains one of the most relevant models that elucidate human…
The modern-day meeting planner has their work cut out for them. The importance of face-to-face meetings has not diminished. And, yet the schedules of business executives are busier than ever. Figuring out…
Imagine an event without a predetermined agenda, absence of keynote speakers, and no panel discussions. Not very easy for most. The coming together of individuals in the form of face-to-face interactions has…
There’s no denying that there are plenty of opportunities for your organizations to make the right connections with potential clients and vendors at events, tradeshows, and conferences. All the right people are…
As Steve Jobs said, “You’ve got to start with the customer experience and work back to the technology — not the other way around.” Executive Briefing Centers (EBCs) were probably created with…
Imagine for a moment that someone decided they were going to help you grow your business. Sounds nice, right? So, this person went out and gathered all the right people together. They…
According to a study by CNBC, event coordination ranked #6 among the most stressful jobs in America last year. Needless to say, Event and Meeting Coordinations do not have it easy. They…