Needless to say, meetings are the very essence of any event campaign. When done right, they can enable business growth, build a pipeline, drive sales, and enhance relationships, all of which result…
In many ways, the sales process resembles a relay race with the baton passing from various teams within marketing to sales development and then finally sales. Marketing automation has helped enable this…
In our last blog, we spoke about the basic steps that Meeting Managers can take in order to ensure that their meetings are sustainable. In this post, we have curated 6 effective…
Meetings, meetings, and more meetings. Once a dreary part of an employee’s life, has today blossomed into one of the most integral contributors to an enterprise’s business growth. More meetings attract more…
It has been decades since the eponymous animated television program ‘Captain Planet and the Planeteers’ made its debut. The only difference now is that this series has become less of a light-hearted…
Built to offer a high level of customer interaction and engagement, Executive Briefing Centers reduce a B2B sales cycle, which takes between three to six months, by around 30%. They are the…
Events are a hub of activity and business advancement. All attendees consider events as an investment that will help them further company goals. Meetings are the building blocks of these campaigns. Most…
The Association of Briefing Program Managers (ABPM) describes an Executive Briefing Center as a forum that helps enterprises meet customer needs, convey company and product visions with customers, and shorten sales cycles…
Meetings are an important aspect of every stage of the sales cycle. They help at every stage, be it in raising brand awareness, creating interest, pushing customers towards a purchase decision, or…