Rediscovering the lost art of productive meetings at events
To a meeting planner, the events that take place in the meeting rooms are often the ones that decide how effective their trade show campaign is. Attendees spend over one-third of their time in meetings. Attendees value their time above...
Smarketing: How internal alignment helps you close better
We’ve spoken at length about how marketing and sales work at events. Marketing handles the front of the house, creating conversations and helping prospects understand the product better. Sales, on the other hand, makes sure that the opportunity is a...
6 Ways to Generate Leads from Speaking Engagements at Trade Shows
Speaking at events is a great opportunity for companies. It helps establish thought leadership for the speaker, as well as the company that they are associated with. It also improves the company’s profile in the minds of their target audience,...
[Ebook] The EventProfs’ Guide to Trade Show Metrics
At events and trade shows, sales and marketing teams are constantly working against the clock to bring in as much business as possible. But how do they know if they are any closer to reaching their objectives? The obvious answer...
7 event stats that are sure to blow your mind
2018 has already given us a lot to look forward to. With events like CES 2018 getting the year into gear, the beginning of the year has already given us a preview of some of the most defining trends we’ve...
The GDPR Guide for Eventprofs
Over the past two decades, the internet has become a focal point for businesses to engage with their customers. In the process of knowing their customers and prospects better, companies have accumulated large stores of personal data from their customers...
5 things you should be doing to maximize sales at events
At events and trade shows, the amount of business in the sales pipeline is the single most supportive figure that can substantiate success. And more often than not, the amount of potential business is equated to the ROI of the...
[Webinar] Ready for MWC 2018? 10 Tips to Build an Impressive pipeline
MWC 2018 is only a few days away and event planners who are attending are scrambling to make the event a success. But how do you define success at MWC? Is it the number of badge scans, social shares, and...
How blockchain technology can influence the event industry
Blockchain technology has everyone talking – and with good reason. The undoubtedly ingenious technology that was initially invented for its currency, Bitcoin, creates a decentralized ledger of secure, traceable, and transparent transactions. This way, digital information can be distributed without...