The top 5 reasons why you haven’t closed your deal yet
Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under a tremendous amount of pressure to maximize sales...
5 reasons you need a meeting management tool for your B2B event
In the mad scramble for making the most out of event budgets, it’s probably understandable that a meeting management solution would be relegated to the bottom of the priority pile. We understand that it’s difficult to find budgets for a...
[Infographic] What lays in store for the modern B2B event attendee?
The modern B2B Event Attendee has it made. They have a wide range of options to engage their attention and turn that into sales revenue for businesses. This infographic explores the journey of an executive at a B2B event and...
5 meeting hacks that are sure to twist the odds in your favour
Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of these campaigns. According to a study, 92% of...
5 things to consider while picking meeting rooms at events
Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing the impact of meetings and interactions. The first...
4 reasons why meeting analytics is on the rise
Today, marketers have more access to data than before. With this, not only do marketers have increased visibility into every marketing campaign but can also use this crucial data to identify key opportunities and sharpen efforts to drive better output....
9 ways to use social media at your next event
Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But as simple as it seems, effectively promoting an...
How to track customer touch-points across trade shows and executive briefing centers
Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place. B2B Events and trade shows are great places...
[Infographic] 15 more stats that show you the power of events
There is no doubt that events and trade shows are crucial tools to help companies close deals, build relationships, and boost top-line. Close to 80% of event marketers have identified the potential of events and how they contribute to their...