The focus of event planners is now shifting from just running the event for the sake of it, to being more ROI focused. This shift in focus is a great step towards…
There’s been a steady change in the very premise of corporate event planning over the last few years. The justification used to be the footfalls, impressions, and as the social age rolled…
Congratulations on completing a great event! We’re sure all your hard work paid off, and the event was a thumping success. We’ve previously spoken about social media strategy for events. In this…
Choosing to go for an event starts off as an expense but if executed successfully, turns out to be a smart investment that has the potential to reel in a large chunk…
Meetings are the building blocks to successful event campaigns. At events, meetings are typically a mix of pre-scheduled and walk-ins. But there is no way to accurately predict the number of customers…
Events are excellent opportunities for brands and companies to connect with their target audiences and create business opportunities. Organizations take great efforts and make enormous investments to exhibit and meet potential customers…
Social media has completely changed the face of marketing. They have created new paradigms and helped marketers engage with the audience in a more intimate manner. In the current realm of events,…
There are many channels that these healthcare companies grow by, and we’d like to elaborate on a very crucial one: 1:1 B2B Meetings at healthcare events. This is a small part of…
Companies are allocating bigger marketing budgets on trade show exhibitions. Trade shows offer companies an enormous opportunity to meet a segmented and specialized industry audience. This means that there is an increased…