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How to Align Virtual Event Strategy with Sales

by Neha Mallik
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Of all the responsibilities Marketers, and we mean all marketers – Event Marketing, Field, or Demand Gen. teams have, the greatest of them all is the alignment with sales. All your efforts as marketers hold value only if they help Sales and the overall company’s objectives and priorities move further. It’s the most crucial and vital part of all marketers’ jobs.

With the current situation, where a lot of things have come to a standstill, in-person events especially, what should marketers do that helps Sales achieve its quotas, shorten sales cycles, drive better pipeline, and more?

The first and most important piece is how to drive Marketing Qualified Meetings (MQMs). They are a great metric that can help convert your interested prospects to opportunities. Just as one would argue that Inbound leads are the best type of leads you can generate, we can also say that Inbound meetings are the best type of meetings you can generate. That brings us to how you can:

Enable Attendees to Book Meetings

Exhibitors wish to schedule a lot of meetings with qualified external events (both in-person or virtual) attendees. However, expecting your prospects/customers to contact your sales team to book meetings might be too optimistic. Even event managers may not know which of the prospects and customers might be interested in meeting an expert or executive in your company at the event. 

The Jifflenow Inbound Meeting Request Link and Page makes it easy to run pre-event digital campaigns to promote inbound meeting requests from customers and prospects. 

Attendee experience and engagement is one of the most crucial elements for companies present at virtual events and the Inbound Meeting Request is a great way to enable customers and prospects to directly request meetings with experts and executives in the most seamless manner. The inbound meeting request form provides a flexible way to book meetings. The form provides an easy to capture meeting context, requested time slots, support for time zones, and video conferencing links to process the meeting request.

Inbound Meeting Request Page can also be deployed as an iFrame (HTML form) embedded inside any web page or virtual event page. With this capability, requesters can submit the meeting request without leaving the online event, webinar, or browsing web pages. Marketing teams can embed individual Inbound Meeting Request links for each engagement type within an event or program.

The second way to drive high quality and relevant meetings is to:

Enable Sales to Book Meetings

Sales teams can schedule outbound meetings with customers and prospects directly from Salesforce.com or through the Jifflenow web app based on opportunity data, previous discussions, and more.

To learn more about planning for a virtual or hybrid event and drive sales pipeline from it, see a quick demo of how Jifflenow can help you achieve your goals from events.

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Jifflenow is the world’s most comprehensive meeting automation platform, helping global enterprises accelerate business growth by automating the scheduling, management, and analysis of B2B in-person and virtual meetings. Jifflenow has transformed customer meeting management from an offline workflow to an automated, streamlined and online process with measurable results and actionable insights.

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