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Event Agencies, Here’s A Solution You Must Offer

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Fresh off the EMS Summit, if there’s one key learning event agencies must’ve taken home, it is this: increasingly brands are looking at events as opportunities to close real business deals. Yes you heard it right, not just the big and beautiful booths and margarita bars, brands now want to meet more customers and prospects at events and close on their sales pipeline.

So, if you’re an event agency that specializes in B2B events, your services portfolio might be missing an important solution – 1:1 meeting management. This can involve helping your customers’ executives schedule sales advancement meetings at events, managing these meetings, checking-in guests as they arrive, helping collect meeting data and report on them after the event.

Let’s take a quick look at how this solution fits in with the other ones in your portfolio:

Booth design and development services

From providing a new custom booth or want to refurbish an existing one, you may be offering designs that appeal to your customers. Your team has thought through every parameter. They’ve considered elements that range from budget parameters and business priorities to audience profiles and marketing messages that need to be communicated. You provide all your support to make sure your customer’s booth is the busy

How meeting scheduling fits in – The way forward after the booth has been set up – your customers will need help in scheduling and managing booth visits as well as prospects who walk-in to the booth and request for meetings.

Program Management

Apart from the obvious services such as booking venues, entertainment, your agency must be also taking care of all logistics and interfacing with the numerous stakeholders. Other services among others may include:

  • Event registration (We suggest The Jifflenow-ITN integration);
  • Coordinating event invites
  • On-site and remote event support

How meeting scheduling fits in – You can also propose to customers that they needn’t schedule and co-ordinate their sales & executive meetings on Excel sheets, but use Jifflenow. The ITN BCARD and Jifflenow integration also allows instant meeting scheduling for walk-ins.


As specialists in B2B events and exhibitions, you help clients create real impact and great results. Your services might extend to:

  • Managing project lifecycle
  • Exhibition strategy and proposition development
  • Show-specific strategies
  • Sustainable programmatic strategies

Your understanding of lead management will ensure your exhibition delivers maximum ROI.

How 1:1 meeting to calculate event ROI will help customers – An event and meeting ROI calculator will help your customers get the numbers that matter most to them.

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