Millennials are a massive part of world population. They account for well over 25% of the population in the US alone and are said to possess 21% of the buying potential which is estimated be over a trillion dollars.
Events are quickly becoming the most important component of the marketing mix. And with such immense buying authority that millennials hold, it is crucial to carefully target them at events and leverage their influence on the industry.
In this guidebook, we take you through vital tips to: